China Moutai Desain Lale' Bola Balu'-balu' naébbu Scene Aesthetics Design Co., Ltd

China Moutai Desain Lale' Bola Balu'-balu' naébbu Scene Aesthetics Design Co., Ltd iyanaritu pammènangngé iya temmaka riéloinna ri 2026 A' Design Award Tambaga ri Katégori Kompétisi Desain Ruang Interior na Pameran.

TambagaInterior· 2026

China Moutai Desain Lale' Bola Balu'-balu'

ᨑᨗ Scene Aesthetics Design Co., Ltd

ᨀᨒᨗᨕᨙ: Scene Aesthetics Design Co., Ltd

Pammènangngé A' Design Award Tambaga ri Katégori Interior

6,326

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #181493

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ China Moutai Desain Lale' Bola Balu'-balu'

China Moutai iyanaritu desain lale' toko balu'-balu' loppona 317 metere pessagi iya riebbu untu' onrong pengalaman merek baijiu. Iyae desain passeddiwi pappaitang barang sibawa pemasangan interaktif. Sorghum sibawa gandum ritaro ri laleng susunang mabbiritta untu' mappaitangngi identitas daerah. Séddi roda warna mappaitangngi pekkugi tappana warna arak tappinra situru' umuru'na, na séddi renring rasa mappakatajangngi wangi saus naolai gambara' sibawa modul bau. Pattongko' mallobang paénréi paréngngerang lobang-lobang biccu' balubu tana na mancaji pallawa. Aju macella' mawiring, rincian besi, kulau' warna kima sibawa puté maridi mancaji pallete warnana.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Tambaga

China Moutai Desain Lale' Bola Balu'-balu' iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. China Moutai Desain Lale' Bola Balu'-balu' ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. China Moutai Desain Lale' Bola Balu'-balu' mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: This project reimagines the Moutai brand experience space around emotional resonance. Moving beyond traditional liquor retail, it creates an immersive setting where personal memories and cultural identity come alive. The design transcends product display by blending narrative, interactivity, and ritual. Through an intuitive design language, it embodies the brand ethos of celebrating defining life moments and honoring personal stories, turning a simple transaction into an emotional bond.
Ukurang & Kemasang: 317 square meters
Tag: Moutai Brand Experience Space, Ecological Logic of Water, Soil, Air, and Microflora, The Chishui River, Brewing Ingredients, and Liquor Flavor Profile, Traditional Chinese Patterns, Wood Application, Soft Color Scheme, Tiered Brand Element System
Téknologi Produksi: Light natural woods like maple, oak, and beech account for 45 percent of the palette, evoking warm Eastern elegance. Metal makes up 20 percent, used for joints and detailing to enhance modern sophistication. Oyster gray and off white finishes comprise 30 percent, evoking visual calm and spatial breathability. Signature brand red is kept under 5 percent, reserved for key identifiers or focal installations. All materials prioritize environmental responsibility, durability, and tactile quality.
Tantangeng Désain: The core innovation is a living, interactive space that translates the biological traits of baijiu, such as respiration and evolution, into spatial forms and sensory engagement for the first time. Moreover, a tiered brand element system ensures consistency and adaptability across flagship stores, boutiques, and dedicated zones. Meanwhile, three traditional Chinese patterns are reimagined to seamlessly blend intangible cultural heritage aesthetics with modern retail contexts.
Panélitiang: As consumption upgrades and the experience economy grows, premium baijiu brands must move from functional value to emotional resonance. As a national cultural symbol, Moutai aims to enhance cultural depth and contemporary relevance through spatial expression. To support brand strategic transformation, the design aligns with the desires of Generation Z and high net worth individuals for ritual, personalization, and cultural belonging, redefining the relationship between the brand and consumers.
Inspirasi: The design grows from the living nature of Moutai baijiu, expressing its continuous respiration through earthenware micropores and the gradual flavor evolution over time. It also draws on the natural logic of the Chishui River Basin, integrating water, soil, air, and microflora into spatial design and installations. Three traditional Chinese patterns symbolize hospitality, craft heritage, and flowing sauce aromas. Together, they form a spatial language that blends nature, time, and culture.
Wettu Proyék: The first flagship store is expected to open in Singapore in June 2026.
Alur Opérasi: The space features multiple interactive installations. Sorghum and wheat are arranged in rhythmic arrays to reinforce regional identity. A dynamic color wheel illustrates how the Moutai hue evolves with age. A flavor wall decodes the complexity of sauce aromas through visual graphics and scent modules. Perforated screens inspired by the micropores of earthenware jars emulate the slow breathing of aging baijiu, functioning as both spatial dividers and poetic metaphors.
Anggota Tim: Wendong Zhou,
Liandan Cui,
Qilin Yang,
Jingfan Chen,
Rugui Qiu,
Shuidong He,
Zuoxiu Zhang