Bitter Plus Sweet Primary Function: Ciri-ciri Perusahaan by Liying Wang

Bitter Plus Sweet Primary Function: Ciri-ciri Perusahaan by Liying Wang is a highly esteemed winner of the very prestigious 2026 A' Design Award Bessi in Desain Grafis, Ilustrasi, na Komunikasi Visual Competition Category.

BessiGrafis· 2026

Bitter Plus Sweet Primary Function: Ciri-ciri Perusahaan

by Liying Wang

Client: Liying Wang

A' Design Award Bessi Winner in Grafis Category

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Verified Award Winner
Verify Award Status for #182029

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Colors

The Design

About Bitter Plus Sweet Primary Function: Ciri-ciri Perusahaan

Book Text: Ciri-ciri perusahaan Bitter plus Sweet napikkiri' paimeng estetika kopi craft melalui monogram iya wedding ibaca duakkaliq. Napolo'i dua sifa'na kopi, iyanaritu massarikeng awatangeng sibawa alusu', desainnge napassikadongi'i ati geometri sibawa huruf awal mereknge. Huruf B iya massusunge napaddisseng roast pai', na huruf S maggangkai' ammanisenge. Ripancaji ri yase'na grid matematika iya matteru', logo iya weddingnge ripatampu ancajiwi napake palet organik Espresso Brown sibawa Sage Green. Care-care iyae naruntu'i kliceng industri, napassidenreng konsumennge sibawa cerita visual iya tassumbunge iya mappahalae.

The Recognition

About the A' Design Award Bessi

Bitter Plus Sweet Primary Function: Ciri-ciri Perusahaan iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Bitter Plus Sweet Primary Function: Ciri-ciri Perusahaan ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Bitter Plus Sweet Primary Function: Ciri-ciri Perusahaan mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The identity utilizes a double read principle, integrating a geometric heart with the brand initials. The left side forms a structural letter B representing the intensity of bitter roasts, while the right side forms a letter S for sweetness. Built on a mathematical grid, the logo ensures timeless scalability across physical and digital mediums. The palette of Espresso Brown and Sage Green avoids industrial platitude, offering an organic feel that appeals to craft focused consumers.
Dimensions & Packaging: This identity is built to ensure pixel perfect translation across digital screens and physical print. The logo is delivered in scalable vector formats and high resolution raster files. Brand guidelines define minimum sizing and clear space rules to guarantee legibility on applications ranging from small paper espresso cups to large storefront window decals and embroidered employee uniforms.
Tags: Brand Identity, Logo Design, Coffee Shop, Geometric Design, Corporate Identity, Minimalism, Visual Communication
Production Technology: The design was developed using professional vector-based software, such as Adobe Illustrator and Figma, to ensure infinite scalability without loss of detail. A strict mathematical grid system was applied to the monogram to maintain perfect proportions across various applications, from small-scale social media icons to large-scale storefront window decals and embroidered textile merchandise.
Design Challenge: The hardest challenge was balancing rustic coffee tropes with a modern, socially-driven craft aesthetic. Internally, blending a rigid 'B' and 'S' into a recognizable heart required extensive iteration to avoid forced geometry. Externally, production constraints dictated the logo must remain legible across diverse media, from low-fidelity stamp printing on recycled packaging to crisp digital app icons, demanding strict, uncompromising adherence to the mathematical grid.
Research: Exploratory research aimed to define modern craft coffee aesthetics. Methodology included visual audits of 15 local competitors and comparative testing of logo concepts. Data was collected via random surveys with local coffee drinkers. Results showed a 75 percent preference for organic geometries over industrial tropes. Insights revealed consumers crave hidden narratives, directly impacting the dual B and S heart design. This approach elevates brand business equity and modernizes local coffee culture.
Inspiration: This project was inspired by the intrinsic duality of the coffee experience: the balance between strength and softness. The motive was to create a symbol conveying both technical precision and human warmth. Research into geometry and minimalist monograms led to a heart shape constructed from the letters 'B' and 'S'. The goal was to reward observant customers with a hidden narrative, moving beyond traditional coffee tropes toward a sophisticated, modern craft aesthetic.
Project Duration: The project started in December 2025 in California, U.S., and finished at the end of February 2026.
Operation Flow: The brand interacts with customers through a discovery phase; the realization of the hidden letter B and letter S initials follows the initial recognition of a heart symbol. This engagement builds brand equity.
Image Credits: Image #1: Creator Liying Wang, 2026.
Image #2: Creator Liying Wang, 2026.
Image #3: Creator Liying Wang, 2026.
Image #4: Creator Liying Wang, 2026.
Image #5: Creator Liying Wang, 2026.