Tambaga Grafis · 2013
Identity Created by Consumer (ICC) Sistem Identitas Perusahaan
- A' Design Award Tambaga 2013 in Grafis
- CLIENT: Vilnius Academy of Arts
- Estimated Number of Design Views: 19,119
- Verification code 2491C3CF30 · Verify this award
Colors
About Identity Created by Consumer (ICC) Sistem Identitas Perusahaan
Identitas Napancaji ri Konsumen iyanaritu sistem identitas perusahaan iya madinamis'e iya ripakalebbi'i untu' museum seni modéré'. Sistem éwié napalari sibawa bagiang iya tette'é sibawa bagiang iya madinamis'e. Unsur visual dasar sibawa sesse' cetak napancaji bagiang iya tette'é. Bagiang madinamis'e ripabbangung polé ri data iya napancajiangngi tomaseléng-séleng. Tungke' tomaseléng-séleng mappébbui simbolo' paribadi sibawa gambara' assiyoreng. Unsur-unsur iyaé nainappa ripakéi untu' cinderamata, grafis iya makkalao-laoé, sibawa logotipe madinamis iya ripaitangngé ri wébsite sibawa ri layara' digitala'. Bahang visual'na ripancaji sibawa grafis véktoro sibawa vidéo iya riréko'é.
About the A' Design Award Tambaga
Identity Created by Consumer (ICC) Sistem Identitas Perusahaan iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Identity Created by Consumer (ICC) Sistem Identitas Perusahaan ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Identity Created by Consumer (ICC) Sistem Identitas Perusahaan mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.
Press Kit
- Unique Properties
- The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
- Dimensions & Packaging
- The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
- Tags
- Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
- Production Technology
- The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
- Design Challenge
- To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
- Research
- Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
- Inspiration
- Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
- Project Duration
- February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
- Operation Flow
- The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.
In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising.
