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Mercedes-Benz Russia SAO Desain Pamerénna by Viktor Bilak

Mercedes-Benz Russia SAO Desain Pamerénna by Viktor Bilak is a highly esteemed winner of the very prestigious 2016 A' Design Award Bessi in Desain Ruang Interior na Pameran Competition Category.


BessiInterior· 2016

Mercedes-Benz Russia SAO Desain Pamerénna

by Viktor Bilak

Client: Expolevel

A' Design Award Bessi Winner in Interior Category

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Verified Award Winner

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Colors

The Design

About Mercedes-Benz Russia SAO Desain Pamerénna

Panngissengnge utama konsép estetik stand Mercedes-Benz Russia SAO iyyanaritu gambara laleng makalingkang. Naékkapresika makkutaengngi garis-garis patah ri trek é ri lantai, ri atakenna sibawa ri dinding booth é. Konsép é naintegrasika séssénna bagian booth sibawa naatur trajektori lao-laonna tammusu ri stand é.

The Recognition

About the A' Design Award Bessi

Mercedes-Benz Russia SAO Desain Pamerénna iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Mercedes-Benz Russia SAO Desain Pamerénna ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Mercedes-Benz Russia SAO Desain Pamerénna mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The Mercedes-Benz exhibition stand presented commercial vehicles, produced in Russia. The main idea of artistic conception of the stand - the image of twisting road. It is expressed by broken lines of track on the floor in orange color and repeating it lines of dropped ceiling. They define the trajectory for walking of visitors on the stand.
Dimensions & Packaging
The exhibition stand is 1504 sq. m. It consists two islands 16x36x7 m and 26x36x7 m.
Tags
The image of road, broken lines, twisting way, dropped ceiling, Mercedes-Benz Russia SAO, Double Form Octanorm system.
Production Technology
The stand constructed by Double Form Octanorm system, surfaces made from ecological materials - recycled chipboard.
Design Challenge
The hardest part of design activity was to organize the space for demonstration a lot of cars. The image of road help to decide this task.
Research
This project required detailed empirical research the real space for placement of vehicles. For this aim it was necessary to organize all cars in groups and to place them on the plan of the stand, then to build them in 3D project.
Inspiration
The broken line, symbolizes the way, repeated on the walls of the booth. It is conceptually integrates all of its parts and organize the space, separating presentation area and the scene and offices.
Project Duration
The project started in May 2015 in Moscow and finished in September 2015 in Moscow. It was realized in Comtrans-2015 in September 2015, Moscow, Russia.
Operation Flow
The main artistic idea of the stand - the image of twisting road. It is expressed by broken lines of track on the floor and repeating it lines of dropped ceiling. They organized the trajectory for walking of visitors on the stand. The broken line, symbolizes the way, repeated on the walls of the booth. It is conceptually integrates all of its parts and organize the space, separating presentation area and the scene and offices.
Team Members
Designer: Viktor Bilak.
Image Credits
Image #1: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #2: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #3: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #4: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #5: Photographer Viktor Bilak, Mercedes-Benz, 2015.

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