DuePiùTre – Più Che Hamburger Identitas Pannita by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 A' Design Award Tambaga in Desain Grafis, Ilustrasi, na Komunikasi Visual Competition Category.
TambagaGrafis· 2017
DuePiùTre – Più Che Hamburger Identitas Pannita
Client: Ferrariodesign
A' Design Award Tambaga Winner in Grafis Category
Verified Award Winner
Verify Award Status for #57055The Design
About DuePiùTre – Più Che Hamburger Identitas Pannita
DuePiùTre iyaé bistro céddi' majeppu déganaro hambérégér, aga makkéda pastrami sibawa beer can chicken, maseddi naricekoi masséddi produk Italia sappoi sibawa asli. Bulldog narilalang iyaé sabab ri Pérang Dunia Sappo rioloé iyaé maskot United States Navy, sibawa iyaréng asu paliara sidanrengé partnera bistro. Mappaguna aseng énde ripataneng ri tempaé, desainngé makkéda topi koki ribokoé bulldog sibawa pay-off namalai maeloi makkutana idé tempat makkanan lebbu sulaenna.
The Recognition
About the A' Design Award Tambaga
DuePiùTre – Più Che Hamburger Identitas Pannita iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. DuePiùTre – Più Che Hamburger Identitas Pannita ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. DuePiùTre – Più Che Hamburger Identitas Pannita mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- DuePiuTre is a small bistrot based on the idea of proposing not just hamburgers, but also pastrami and beer can chicken all revisited and spiced up with fresh and genuine Italian products. The choice of the bulldog was made both because it had been the mascot of the United States Navy, and because it is the dog owned by one of the partners. The project was handled at 360 degrees, from the brand to the signage, from the website to social networks, from the wallpaper to the decor of the interior.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Social media, Sign, Promotion
- Production Technology
- The bistrot mood is based on the concept of healthy and environmentally friendly food, so we tried to use natural materials such as wood, iron, paper and recycled cardboard.
- Design Challenge
- The hardest thing was to find a solution to the flowers in the vases because there was little light and they all dried out. Finally, we created photographic postcards of flowers and applied them to the sticks we then planted in the clay pots: the result was an innovative garden.
- Inspiration
- A reliable and easy dog, which, however has a well defined personality, all of which perfectly reflects the values of the bistrot. Both the name and the symbol did not convey the idea of food, so by means of the chef's hat and pay off it was possible to highlight what the restaurant really offers: more than hamburgers with an Italian taste. Yellow is the color of the sun, of joy, of dynamism and creativity, of wisdom and of the word. Yellow and black are the most powerful combination.
- Project Duration
- The project started in April 2015 in Milano and is going on now concerning social and communication
- Team Members
- Creative Director: Laura Ferraio
Photo: Sauro Sorana, Chiara Zoppei
Copy: Mauro Marinoni, Chiara Villa - Image Credits
- Fotoforma
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