Mrs T Desain Perusahaan by Julia Hell is a highly esteemed winner of the very prestigious 2018 A' Design Award Tambaga in Desain Grafis, Ilustrasi, na Komunikasi Visual Competition Category.

TambagaGrafis· 2018

Mrs T Desain Perusahaan

by Julia Hell

Client: Mrs T

A' Design Award Tambaga Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #60957

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Colors

The Design

About Mrs T Desain Perusahaan

Mrs T iyanaritu desain perusahaan untuk pabbeng-bengngeng anré maggenne’ iya makkedaé pake té selaku bahang ri laleng anré ripanré sibawa anré-anré maddara. Identitas visualna mappunnai rupang mapaccing sibawa magello, kaminang battowa ri paccéla’na kemasang kebo iya risupportangngi ri tellu warna corporaté. Logoé mancaji bingkeng iya mattandai tungke’ barang iya ripancaji ri laleng pabbeng-bengngengngé, na ripakéi ri lasengngé bisnis sibawa foil pella’ ulaweng. Font iya ripiléé paéngngerangngi labbelé aksara tangngang, sibawa napakatajangngi sipa’ ripancajiyangngé aléna barang-barangngéro. Kanto’ sibawa botolo kaca ritongkoi sibawa ribéréngngi labbelé ri saliweng’na untu’ linrungiwi anré ri laleng’na.

The Recognition

About the A' Design Award Tambaga

Mrs T Desain Perusahaan iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Mrs T Desain Perusahaan ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Mrs T Desain Perusahaan mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The corporate design for Mrs T states out through a clean and classy, yet distinct look and feel that mirrors the product behind the design. Sleek, mostly white packaging underlined by three corporate colors. The Logo is supposed to work as a frame, that literally brands all the goods produced in the Mrs T manufactory, like a golden quality label. the choice of fonts underlines the fact that all labels are made by hand. The Logo font has a similar look and feel to it.
Dimensions & Packaging: Business card 55 x 85 mm; Big bag: 180 x 260 x 40 mm; Small bag: 140 x 200 x 40 mm; Big glass:70 x 70 x 110 mm ; Medium glass: 70 x 70 x 75 mm; Small glass: 70 x 70 x5 0mm ; Flyer: 105 x 210 mm
Tags: Corporate Design, Packaging, Logo, Tea, Delicacies, Graphic Design
Production Technology: For the business cards and perspectively also for the packaging, we used a golden hot foil for the logo. Since the product was launched last year and the current packaging labels are printed in 4/4C so far.
Design Challenge: while starting to designed I created three different ways to see the product. Each of them was not entirely wrong and I felt attached to them because in a way they all seemed to be right. Two of the drafts were focusing of the origin of the tea ceremonies and practices of the eastern and western cultures. In the end it was to much of an excursus and we chose to realize the third draft, that creates a brand for the products which does not necessarily need to tell a complicated story.
Research: At first I went online to get an overview on existing products related to the tea theme. I find pinterest to be a very helpful tool when it comes visual research. I created a pinbaord. according to that I did a tasting of my clients products. She provided me with a variety of her delicacies. That helped me a lot to get a hint of the world I wanted to create for the products.
Inspiration: I got to try the products of my client, Maren Thobaben at a friends wedding and she asked if I could imagine to create a corporate design for her products. The characteristic of her baked goods is, that she uses tea as an ingredient. The world of tea - packaging, accessoires, heritage and the ceremony of preparing tea in different cultures were the source of my inspiration. I read a lot about it an in the and came back to the source of all of it, the tea plant.
Project Duration: The project started in July 2016 and is ongoing. I am working from Berlin, my client is working from Hamburg.
Operation Flow: The bags can be sealed shut with a laminating machine, so the food inside is vacuum sealed, the glassed have a standard screw cap that also can be sealed shut via vacuum. All items are labeled from the outside to to guarantee food safety.
Team Members: Frontend Developer: Jannis Hell
Image Credits: All Images: Photographer / Jannis Hell, 2017