InterBrasil Logotype Redesign Palémpanna Mabaru Identitas Merek by Mateus Matos Montenegro

InterBrasil Logotype Redesign Palémpanna Mabaru Identitas Merek by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 A' Design Award Salaka in Desain Grafis, Ilustrasi, na Komunikasi Visual Competition Category.

SalakaGrafis· 2020

InterBrasil Logotype Redesign Palémpanna Mabaru Identitas Merek

by Mateus Matos Montenegro

Client: InterBrasil

A' Design Award Salaka Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #86886

ᨕᨗᨈᨕᨗ ᨄᨚᨑᨈᨚᨄᨚᨒᨗᨐᨚ Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About InterBrasil Logotype Redesign Palémpanna Mabaru Identitas Merek

Inspirasi paribaharu sibawa palémpanna merek iyaréga parubahanna modernisasi sibawa integrasi ri budaya perusahaan. Desain ate tenia melo riluwari merek, mapainspirasi kemitraan rioloengngi sibawa paragaga, nanasissenna sibawa pelanggan. Pappasiréppekengngi antara manfa'at, komitmen sibawa kualitas pelayanan. Mulai ri bentuk sié warna, desain mabaru napaintegrasiko atenna rilaleng B sibawa salib kesehatan rilaleng T. Naduai ugi napasiréppekengngi ri tanngenga nakko natiwi logo maelo séuwa ugi, séuwa simbol, napasiréppekengngi R sibawa B rilaleng ate.

The Recognition

About the A' Design Award Salaka

InterBrasil Logotype Redesign Palémpanna Mabaru Identitas Merek iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. InterBrasil Logotype Redesign Palémpanna Mabaru Identitas Merek ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. InterBrasil Logotype Redesign Palémpanna Mabaru Identitas Merek iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
Dimensions & Packaging: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
Tags: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
Production Technology: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
Design Challenge: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
Inspiration: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
Project Duration: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
Operation Flow: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
Team Members: Mateus Matos Montenegro