Tambaga Grafis · 2020
Menogga Disensu Merek
by 1983Asia
- A' Design Award Tambaga 2020 in Grafis
- CLIENT: 1983Asia
- Estimated Number of Design Views: 16,868
- Verification code D7FC38DA59 · Verify this award
Colors
About Menogga Disensu Merek
Menogga iyanaritu disensu disensu merek ridasari ri budaya suku minoritas Zhuang ri Cina. Tradisi Zhuang mateppe' engka legenda makkedae tau-tauwe jajiangngi polé ri bunga-bungaé, na dewata Menogga ri appakalebbi'i lettu makkekkuwangngé. Identitas mereka mappaitangngi sumange' cewe', amaccangeng, sibawa asitinajang iya engkaé ri laleng legenda iyaé. Gambar-gambar kaeng tradisional Zhuang riscan sibawa riulléki paimeng sibawa software disensu digital untu' pancajiwi sistem visual modéren. Identitasiyé ripakéi ri pakéang, kemasang, sibawa payung, sibawa cara hot stamping, sulaman, sibawa flocking. Akkatta'na iyanaritu untu' massibawang budaya Guangxi lao ri khalayak iya lebbi loppoé.
About the A' Design Award Tambaga
Menogga Disensu Merek iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Menogga Disensu Merek ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Menogga Disensu Merek mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.
Press Kit
- Unique Properties
- 1983ASIA did this project for discovering the traditional culture from the Zhuang minority in China. The Zhuang minority culture has a legend that human are born from flowers, and today they still worship the goddess named Menogga. Even Menogga is a legend story belongs to a minority, but 1983ASIA still find the beauty behind this story. This concept explains the Zhuang natural connotations of the female spirit, fraternity and tolerance.We injected this concept into the brand.
- Dimensions & Packaging
- Over bright oil, hot stamping, hot silver, hot laser, embroidery, flocking
- Tags
- Package design, branding design, traditional culture, Asian design
- Production Technology
- 1983ASIA team conducted cultural research into Menogga. However, Menogga is a traditional image which is too ancient. Therefore, We scanned the traditional Zhuang minority fabric Menogga image and designed through AI, PS and other software. Except the visual brand design, 1983ASIA also designed derivatives such as clothing, package and umbrella etc.
- Design Challenge
- The emphasis of this project is Chinese minority culture, bring the ancient not known culture to the daily life with modern design skills. The long-term goal of this project is make people understand the insight of our culture and enjoy the minority history.
- Research
- Chinese minority culture. 1983ASIA went to Guangxi province to do the research. The research was done through collect information by talked to Zhuang minority people who live in there, and read relative articles.
- Inspiration
- The Menogga goddess are the inspiration source for the design this time. There are more than 50 minorities in China, and 1983ASIA designed this project show the amazing culture from the Zhuang minority to the world. 1983ASIA brings the traditional character form their culture with modern design for inheriting, and making Menogga become a promoter of Guangxi province aesthetics culture is our design goal.
- Project Duration
- this project finished in March 2018 in Guangxi China
- Operation Flow
- The most important part of branding is the spirit which include the story behind, impressive image and aesthetic communication. Menogga retains the aesthetic feelings of many matriarchal societies and extends the aesthetic characteristics of women’s aesthetics, therefore, 1983ASIA designed from females perspective to transform the emotion to people. Also, the historical stories behind combine with modern design skills make communication more effective.
- Patents
- 1983ASIA
- Image Credits
- 1983ASIA
