Meat n Beer Desain Merek by Mateus Matos Montenegro

Meat n Beer Desain Merek by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 A' Design Award Tambaga in Desain Grafis, Ilustrasi, na Komunikasi Visual Competition Category.

TambagaGrafis· 2020

Meat n Beer Desain Merek

by Mateus Matos Montenegro

Client: Meat n Beer

A' Design Award Tambaga Winner in Grafis Category

13,375

Verified Award Winner

Verify Award Status for #87395

ᨍᨒᨍᨕᨗ ᨒᨐᨊ Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Meat n Beer Desain Merek

Meat n Beer iyareganaritu toko flagship mabbaluka daging khusus sibawa bir. Inspirasi logo naiyya pole ri passitiwinna duwa produk flagship-na. Pole ri ulu tedong tradisional sibawa tanrukna makkaccinik, ritransformasi makkeda desain ikonik modern rustic wire frame vector, berinteraksi sibawa elemen tradisional laingnge yaitu botol bir. Passitiwi naiyya ri ruang positif sibawa negatif, secara ringkas sibawa elegan makkeda simbol setunggal iyanaritu tulisan sibawa gambar massiaji gambar setunggal. Tipografi naiyya memainkan sibawa membaur font Industrial gaya lawas sibawa Script lebbi modern.

The Recognition

About the A' Design Award Tambaga

Meat n Beer Desain Merek iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Meat n Beer Desain Merek ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Meat n Beer Desain Merek mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
Dimensions & Packaging: Packaging and the paper bags came in various shapes for each type and size of product.
Tags: Meat, beer, store, kobe, brand, logotype, packaging, design, prime
Production Technology: Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
Design Challenge: The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
Research: The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
Inspiration: Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
Project Duration: Started in july 2016, and ended with the opening of the second store in december 2018.
Operation Flow: The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
Team Members: Mateus Matos Montenegro