Care for Mom to Be Kampanye Kesadaran Sosial by Seyon Kim

Care for Mom to Be Kampanye Kesadaran Sosial by Seyon Kim is a highly esteemed winner of the very prestigious 2020 A' Design Award Tambaga in Desain Sosial Competition Category.

TambagaSosial· 2020

Care for Mom to Be Kampanye Kesadaran Sosial

by Seyon Kim

Client: Seyon Kim

A' Design Award Tambaga Winner in Sosial Category

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Verified Award Winner

Verify Award Status for #87971

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Care for Mom to Be Kampanye Kesadaran Sosial

Care for Mom To Be iyanaritu kampanye kesadaran umum tentang apa-apa nna parelluangngi tau makkunrai mattampu' iya majjoppa-joppae. Kampanye iyae naéllauwi tau-tau laingnge ri lalempe kereta api makkunrai untu' mabbéréyangngi onrong tudangeng ri kereta api yolo, iyaréga onrong mappasange oto. Identitas visuale tuwo polé ri logo iya paggabungngengngi rupa tau mattampu' sibawa bentu ati, iya mappannessangngi pattampu'e sibawa amaseng. Warna pastél mapanré iya nasilinrungngi cella' sibawa collenrengnge ripakéi sappo warna iya biasaé nasangngoloreng pattampu'e. Poster sibawa karattasi tikké subway iya ripacetta'e natiwii logoéwé ri stasion-stasion sibawa onrong-onrong pappasangengngé oto.

The Recognition

About the A' Design Award Tambaga

Care for Mom to Be Kampanye Kesadaran Sosial iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Care for Mom to Be Kampanye Kesadaran Sosial ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Care for Mom to Be Kampanye Kesadaran Sosial mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Dimensions & Packaging: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Tags: care, pregnant, awareness, campaign
Production Technology: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Design Challenge: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Research: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Inspiration: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Project Duration: 3 weeks in New York City.
Operation Flow: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Team Members: Seyon Kim
Image Credits: Photographed by Seyon Kim