Light - Discovering Umbria Buku Tipografi naébbu Paul Robb

Light - Discovering Umbria Buku Tipografi naébbu Paul Robb iyanaritu pammènangngé iya temmaka riéloinna ri 2020 A' Design Award Tambaga ri Katégori Kompétisi Desain Media Cetak dan Terbitan.

TambagaCetak· 2020

Light - Discovering Umbria Buku Tipografi

ᨑᨗ Paul Robb

ᨀᨒᨗᨕᨙ: Salt & Pepper

Pammènangngé A' Design Award Tambaga ri Katégori Cetak

25,038

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #88176

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Light - Discovering Umbria Buku Tipografi

Rilao ni linong maégaé taun 2016, Wilayah Umbria ri Italia mabéla'i ripabbarui komunikasinna. Katalog iyaé iyarega laleng mapasitokkoi kakayaan budaya ri linoé wilayah de' naisseng. Mappasiséngeng lembaran indék bagian ridiséng maréppu annyilai annganngarrui pakkasolare. Narekko mainngai laleng sipakkamaséngang fotografi caladié sibawa budaya de' naita, bagian tékési ri katalogé ritallei appasseimbangiwi ceritta visual.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Tambaga

Light - Discovering Umbria Buku Tipografi iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Light - Discovering Umbria Buku Tipografi ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Light - Discovering Umbria Buku Tipografi mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Dynamically anchoring the catalogs are two bespoke typefaces. The first font is three different combinations. Inspired from concealing and reflect the words with controlled randomness emulating the lighting situations in continual flux. The same word yields different combinations each time creating a rhythmic pattern.
The second font was inspired by shadows within the photographs and the idea of expanding light. Each letter is extended characterizing the long-drawn shadows.
Ukurang & Kemasang: Cover: Fedrigoni sirio black black gr. 290
Internal pages: Fedrigoni arco design da gr. 140
Tag: Type/Font Design, Identity design, Catalog, Photography, Typography
Téknologi Produksi: Volume: 256 pages
Cover: Silkscreen printing
Internal pages: 4 color offset
Tantangeng Désain: Having been affected by the earthquake of 2016, these catalogs explore and celebrate the cultural unseen beauty of the region of Umbria. The catalog accompanies the traveling exhibition, used to demonstrate how little of the cultural heritage was affected by the earthquake and to dispel misrepresented ideas in the press.
Panélitiang: All areas of the Umbrian territory were visited and researched by the journalist, Cristiana Mapelli. Developing the story from the local population we were able to discover places only they knew, exposing cultural elements not on the normal visitors itineraries.
Inspirasi: The catalogs explore the links between photography light and shadow within the confines for the rich local cultural heritage, a photographic journey of the territory and juxtaposes custom typefaces and contemporary layout.
Wettu Proyék: Design and Art direction from November 2018 to January 2019, Umbria, Perugia
Alur Opérasi: The book was developed as a marketing and branding territorial advertising piece. We were approached to identify and refocus and create a marketing tool to requalify and reinforced an optimistic public perception of the region. Only 7% of the territory was damaged by the earthquake but reported in the press as being 100% damaged, the concept was to reinforce the brand reputation and demonstrate to the territory.
The project has been shortlisted to the Italian ADI Design Index - Compasso d’oro 2020 and won Gold at the Novum Awards 2019 and Sustainable design of the year at the Novum Awards 2019.
Anggota Tim: Designer & Art Direction: Paul Henry Robb
Type design: Paul Henry Robb
Designer: Moira Bartoloni
Animator: Tommaso Calderini
Audio: Paul Henry Robb
Photography: Marco Giugliarelli
Copy: Cristiana Mapelli
Krédit Gambar: Photography copyright, Paul Robb & Marco Giugliarelli