Tambaga Grafis · 2020
Pleady Branding Brand Identity
- A' Design Award Tambaga 2020 in Grafis
- CLIENT: Good Morning Inc
- Estimated Number of Design Views: 29,478
- Verification code 2367930E9C · Verify this award
Colors
About Pleady Branding Brand Identity
Pleady Branding iyanaritu program identitas merek iya ripancajiyé untuk pabbeppa taping iya khususu'é. Program-éwé kabbotoi aseng merek, logo merek, kemasang, situs web, katalog produk, filmu merek, sibawa booth pameran dagang. Asengngé napagaddungi ada-ada play sibawa ready. Komunikasi-é ripabbangung ri tagline Tape or Lose sibawa visual pokok séddi pallari makkunrai, iya ripasitujuang polé ri garisi iya lalengngéngngi logo-é. Warna merek kunikeng-mata'-oto' mattandai fokusu' ri atlet-é. Manajemeng warna pattahangngi warna merek-é tetap konsisténg ri kertasé, filmu-é, sibawa layara'-é.
About the A' Design Award Tambaga
Pleady Branding Brand Identity iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Pleady Branding Brand Identity ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Pleady Branding Brand Identity mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.
Press Kit
- Unique Properties
- We supported the brand launch of the specialized taping manufacturer PLEADY. We developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline Tape or Lose, and the key visual of a female runner. Our goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.
- Dimensions & Packaging
- Naming / Logo / Packaging / Websites / Product catalogs / Brand movies / Trade show booths, etc.
- Tags
- Taping, Kinesiology Tape, PLEADY, Three S inc., Made in Japan
- Production Technology
- Brand color control was another challenge. We performed color management to ensure that the brand color would create the same impression whether it was reproduced on paper, film, or a monitor.
- Design Challenge
- Taping is a mature market, so the challenge was to establish a brand clearly differentiated from the competition despite being a latecomer. We formulated the tagline Tape or Lose and the distinctive yellow-green brand color to underscore the fact that the brand targets athletes. In addition, we created a single visual embodying the brand’s worldview, and utilized it in catalogs, websites, and trade show booths.
- Inspiration
- The brand name is a portmanteau of play and ready. It expresses support for thorough conditioning through the provision of high-quality taping to athletes. The key visual of a female runner draws inspiration from the brand logo, which has a line in the brand color running through it.
- Project Duration
- PLEADY launched in July 2019.
- Operation Flow
- We seamlessly integrated brand development with the development of communication tools. This production framework allowed us to successfully create a unified worldview for all touchpoints, despite a tight production schedule.
