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Konka LED A3 Series TV Primary Function: Televisi Macca by Konka

Konka LED A3 Series TV Primary Function: Televisi Macca by Konka is a highly esteemed winner of the very prestigious 2020 A' Design Award Salaka in Desain Perangkat Digital dan Elektronik Competition Category.


SalakaElektronik Konsumen· 2020

Konka LED A3 Series TV Primary Function: Televisi Macca

by Konka

Client: Konka

A' Design Award Salaka Winner in Elektronik Konsumen Category

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Verified Award Winner

Verify Award Status for #91047

Colors

The Design

About Konka LED A3 Series TV Primary Function: Televisi Macca

Konka LED A3 Series TV iyanaritu televisi macca iya ripancaji untu' rita ri bola. A3 series mappunnai rupa iya malampe' sibawa maringeng nasibawang pettuppuna iya rirupa-rupa selleng luttu, ripasabaki ellang. Sala' kaca ri munri sibawa bingkai tengnga mappaddupai desain de'gaga wiring, jaji bingkaiye sibawa layare' pada-padai siléppo narékko rita polé ri yolo. Bagiang bessi iya risikka' sibawa akkatta matte mabbéréang pammita ri bénréng sibawa rupa maccollo'-collo'. Tombo cakke' cull macéré' iya makkulili' mappilori fungsi-fungsi utamana, na kontrol saddana sibawa panginang cull ripaddeppungeng. LED chip biru gelombang malampe' ripaké untu' pakura' cull biru.

The Recognition

About the A' Design Award Salaka

Konka LED A3 Series TV Primary Function: Televisi Macca iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Konka LED A3 Series TV Primary Function: Televisi Macca ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Konka LED A3 Series TV Primary Function: Televisi Macca iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The A3 series TV offering a lightweight and slim overall shape with a flying wing-shaped base.It was designed with the leading-edge product language to combine high-tech screen with optimum sound and high-level craftsmanship.
Dimensions & Packaging
55/1229*297.8*773.3mm
65/1448.7*334*911.8mm
75/1674.5*578*1587.7mm
Tags
Flagship,55A3,65A3,75A3,LED
Production Technology
More focused CMF design, Nordic matte mesh, marbled natural texture and metal texture of industrial products. The perfect combination of natural life and design aesthetics makes A3 more than just a TV.
Design Challenge
The A3 series is not only thin and light, but also has a glass back plate and a mid-frame to achieve a rimless design.The newly upgraded large-size speaker and the metal side of the ground add a metal speaker net blessing, each note is fully expressed.More focused CMF design,Nordic matte mesh, marbled natural texture and metal texture of industrial products,The perfect combination of natural life and design aesthetics makes A3 more than just a TV.
Research
With the development of the color TV industry and the changes in market demand, people are pursuing new requirements for the performance of smart TVs while pursuing TV appearance, content richness and application experience.Ultra-thin rimless TV/Blu-ray health TV also ushered in new market opportunities.With the maturity of manufacturing technologies such as LEDs and metal structural parts,Adjust the traditional production assembly method by integrating structural components.Our TV can achieve a true rimless design.The thickness is also made thinner, the back plate pattern is more beautiful, and the cost is also greatly reduced.
Inspiration
Convincing with it’s minimalist design , frame and screen seem to blend into one another which is visible from the front as a slice.The layering design underscoring the thinness of the side face.The operating concept is user-friendly so that The red circular light button can easily control all functions.In the narrow network, new technologies and functions such as voice control and light sensing are integrated.The design of the flying wing-shaped base was inspired by eagles.
Project Duration
The project started in April 2018 in Shenzhen and finished in April 2019 in Shenzhen, and was exhibited in Beijing in April 2019.
Operation Flow
The thickness is also made thinner, the back plate pattern is more beautiful, and the cost is also greatly reduced;The hardware circuit platform also has the requirements of faster, more stable, better picture quality and better sound performance;Meanwhile, by selecting the LED of the long-wavelength blue chip to achieve the purpose of preventing blue light.
Patents
Patents:201930141777.3
Team Members
Designer:XUN LUO
Designer:HAO CHANG
Designer:QIANG LI
Creative Director:YONG JIN
Creative Director:XIAOZHEN CHEN

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