Borboleta Primary Function: Sistem Merek by Juan Eugenio Mallo Camera

Borboleta Primary Function: Sistem Merek by Juan Eugenio Mallo Camera is a highly esteemed winner of the very prestigious 2020 A' Design Award Salaka in Desain Grafis, Ilustrasi, na Komunikasi Visual Competition Category.

SalakaGrafis· 2020

Borboleta Primary Function: Sistem Merek

by Juan Eugenio Mallo Camera

Client: Balko Argentina S.a

A' Design Award Salaka Winner in Grafis Category

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Verified Award Winner

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Colors

The Design

About Borboleta Primary Function: Sistem Merek

Borboleta iyanaritu séddi sistem merek iya ripancajié untu' duwa jaringan pompa bénsin iya nappunnaiyé kelompok punna iya padaé ri Brazil. Dislub majjama ri seddénna kaléré na Equador majjama ri manorang, na iya duwa jaringangngé iyaro tette' napparénréng aseng ripunnaina. Séddi lambang ripasibawa iya masapo' kollibong napasséséi iya duwa merek-é. Kollibong-é iyaro mappasengngi passalinrang sibawa pancaji baru, na garéssé'na topa mappakainge' ri gambara' wanuwa Brazil. Tellu warna ripaké, séddi untu' tungke-tungke perusahaan na maséddié untu' assijancingenna mennang. Logo-é ripatettong ri patettong iya nappondasi'é ri modul.

The Recognition

About the A' Design Award Salaka

Borboleta Primary Function: Sistem Merek iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Borboleta Primary Function: Sistem Merek ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Borboleta Primary Function: Sistem Merek iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
Dimensions & Packaging: (Standing Billboard - Structure) Width 7300mm x Height 5300mm
(Ad Display) Width 6850mm x Height 3950mm
Tags: Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
Production Technology: The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
Design Challenge: The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
Research: The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
Inspiration: The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
Project Duration: The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
Operation Flow: By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
Team Members: Juan Eugenio Mallo Camera
Diego Adrián Beas