Seotun Saram Fungsi Utama: Identitas Perusahaan by Yangji Kim is a highly esteemed winner of the very prestigious 2020 A' Design Award Tambaga in Desain Grafis, Ilustrasi, na Komunikasi Visual Competition Category.
TambagaGrafis· 2020
Seotun Saram Fungsi Utama: Identitas Perusahaan
by Yangji Kim
Client: Seotun Saram
A' Design Award Tambaga Winner in Grafis Category
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- Verified Award Winner
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The Design
About Seotun Saram Fungsi Utama: Identitas Perusahaan
Teks Buku: Seotun Saram iyanaritu identitas perusahaan untuk situ layanan yang mappasisumpungeng tau-tau iya sappa'e bantuang sibawa konselor profesional. Aselenna, arenna mabbiring lao ri tau iya de'pa nasekke, na slogannana napowadangngi makkedae tungke' tau mappammulai sibawa cara iya de'e nasekke. Riyaseng sikua carita anak-anak iya mappallebbangeng proses konseling untuk tau iya de'pa naissengngi konseling. Iyaro carita mappunnai duwa tau ripanessai: Seotun, tau iya rikonselingngi na majjeppa-jeppa, sibawa Gobukki, konselor iya makorong-korong nappa nabu'i risseppurangeng. Tekstur kertas iya mapella', warna biru laut malliweng eloq langi' wenninna, sibawa ikon-ikon riyoki sibawa lima mappabbentuk sistem visualna. Tujunna iyanaritu untuk mappakitangngi konseling selaku gau' iya massisumpungeng, mapella', sibawa amang.
The Recognition
About the A' Design Award Tambaga
Seotun Saram Fungsi Utama: Identitas Perusahaan iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Seotun Saram Fungsi Utama: Identitas Perusahaan ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Seotun Saram Fungsi Utama: Identitas Perusahaan mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' We made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
- Dimensions & Packaging
- This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
- Tags
- SeotunSaram, CI, BI, Corporate Identity, Brand Identity
- Production Technology
- We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
- Design Challenge
- This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
- Research
- There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
- Inspiration
- Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. We wanted people to get good counseling service through this and hoped their life to be warmer.
- Project Duration
- The project started in April 2017 and finished in August 2018 in Republic of Korea.
- Operation Flow
- We wanted to enable clients to get skilled counseling in a safer setting.We tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
- Team Members
- Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim
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