Avgoulakia Kit Pamasara by Antonia Skaraki

Avgoulakia Kit Pamasara by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 A' Design Award Bessi in Desain Grafis, Ilustrasi, na Komunikasi Visual Competition Category.

BessiGrafis· 2021

Avgoulakia Kit Pamasara

by Antonia Skaraki

Client: Zouras Farm

A' Design Award Bessi Winner in Grafis Category

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Verified Award Winner
Verify Award Status for #94660

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Avgoulakia Kit Pamasara

Aga mutama ri olo: manu' iyya teluréngngi? Iyyanaritu pannyammengngi ri olo namalomo narippakasolangiwi, aga namalala ri kasus iyé engka tongenna pannyammengngi namalébbi'. Narekko muingingngi maciciniki produk klasik namalala ri cara de' natettong sibawa malébbi', aga ripakasisiangngi? Tongeng-tongengngé, ri olo naripakasisiangngi presentasi de' natettong naiyya maélo ritonang. Iyyanaritu naripakennai napalelei makkada brand Avgoulakia, namalala ri laleng konsep kreatif naiyya maisseng ripadécéngngi kapakulléangngi brand namalala ri cara modéren, malébbi', sibawa mappénréngngi.

The Recognition

About the A' Design Award Bessi

Avgoulakia Kit Pamasara iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Avgoulakia Kit Pamasara ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Avgoulakia Kit Pamasara mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When you want to taste a classic product in an unexpected way, you need an unexpected presentation. That is what had to be created for Avgoulakia, through a creative concept that could convey the uniqueness of the brand in a modern, different and playful way.
Dimensions & Packaging: kit: paper, 479 x 1157 (mm)
Tags: Avgoulakia, Sales kit, Design, Storytelling, Visual Communication
Production Technology: Paper. Environmentally friendly.
Design Challenge: Creating an original Sales Kit that would stand out and make the difference. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
Research: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Inspiration: Struggling with sales enablement? If so, you need to build out a clear and inclusive sales tool kit. Stories are impactful when used in a business context. But only if they are used strategically. In a sea of ads and kits, a well crafted story can be a game changer for companies.
Project Duration: The project began in 2018 and finished in 2019 in Athens, Greece.
Operation Flow: Which came first: the chicken or the egg? In this sales kit, the chickens definitely steal the show! Enchanted by the power of stories, a visual narrative about chickens with interesting and unusual qualities was created. There is Captain Mahe for free range eggs, Madame Coco for bio eggs and Miss Nelly for barn laid eggs. That’s their story. A story about some heroines and creators that decided to play outside the box! A story about eggs, aka a commodity product, which became a totally unexpected, playful and branded experience.
Team Members: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Image Credits: A.S. Advertising, 2019