Youngor Fashion Concept Store Primary Function: Rancangan Laleng Toko Ecceng-ecceng by Jeffrey Zee

Youngor Fashion Concept Store Primary Function: Rancangan Laleng Toko Ecceng-ecceng by Jeffrey Zee is a highly esteemed winner of the very prestigious 2020 A' Design Award Salaka in Desain Ruang Interior na Pameran Competition Category.

SalakaInterior· 2020

Youngor Fashion Concept Store Primary Function: Rancangan Laleng Toko Ecceng-ecceng

by Jeffrey Zee

Client: JFR Studio

A' Design Award Salaka Winner in Interior Category

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Colors

The Design

About Youngor Fashion Concept Store Primary Function: Rancangan Laleng Toko Ecceng-ecceng

Youngor Fashion Concept Store iyanaritu rancangan laleng toko ecceng-ecceng iya sompona 5000 metere pasagi. Bola pammulanna iyanaritu tenga bola bulawang sibawa kaca ri saliweng. Laleng bolana ripaliseng maneng, na ripatettong tumbu inti maddupa payung ri tengngana. Bolo-bolo iya de’ naratu ri tampa payunna palaloi cahaya alebbireng muttama’ na mebbui gambara cahaya sibawa wennang iya malunra’. Tumbu intinna makkatenning lift na passeddi mennang lantai-lantaie. Addereng maloang ri sumpang bolana rippake untu’ mappaita barang sibawa untu’ tudang. Rippake jala bessi, awo ripata sibawa terrazzo.

The Recognition

About the A' Design Award Salaka

Youngor Fashion Concept Store Primary Function: Rancangan Laleng Toko Ecceng-ecceng iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Youngor Fashion Concept Store Primary Function: Rancangan Laleng Toko Ecceng-ecceng ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Youngor Fashion Concept Store Primary Function: Rancangan Laleng Toko Ecceng-ecceng iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As Youngor owns a lineup of sub-brands with varied styles, attributes and target consumers, the designers applied different materials and design approaches to highlight their uniqueness, while bringing them together in a harmonious manner. Their diversified features and superior quality will surely create an impressive shopping experience for consumers.
Dimensions & Packaging: The project covers a total of 5000 square meters. The stairways are arranged on two sides of the steps, separating the Thin and Light Sports collection on Level 1 and the more commercial and high-end space for brands Mayor and Hanp on Floor 2.
Tags: Interior, Commercial, Shopping Mall, Showroom, Modern, Elegant, Simple, Fashion, Concept Store
Production Technology: In terms of construction materials, a large number of green materials that can grow by themselves or be recycled, such as metal mesh, plaited bamboo, and terrazzo were used to create an environment that is closest to the nature, the designers also applied luminescent films, as a way to simulate natural light.
Design Challenge: Besides the elevator built within the core tube, ultra-wide steps were also designed on both sides of the entrance, which not only allow the shopping mall to display products from time to time, but also serve as a space for guests to sit, relax, and interact. To naturally diverting customers upstairs and diversify showcase forms.
Research: Seeing new retail quietly penetrating into and changing people's lifestyle, Youngor Group teamed up with JFR Studio to present Youngor Fashion Concept Store. Located in Ningbo, also the home to the Group's headquarters, the project is intended to reshape Youngor's brand image.
Inspiration: The original building at the construction site was a half sphere with glass facade. JFR completely demolished the interior of the sphere and built an umbrella-shaped core tube in the center. The unfolded umbrella, featuring random perforation, can offer both sufficient natural light and a desirable light-shadow effect, while the core tube has organically connected different spaces in the building in the vertical sense.
Project Duration: The project started in February 2018 in Torino and finished in August 2019 in Rimini.
Operation Flow: The VIP lounge, cafe, Youngor Garment Museum, VR Experience Room, and Children's Play Area featured in the space are a breakthrough compared with traditional Chinese stores. These facilities make Youngor Fashion Concept Store go beyond the role as an O2O experience center, but also a VIP service center, and a communication center that spreads Younger's fashion culture.
Patents: Copyrights belong to Jeffrey Zee, 2019.
Team Members: Jeffrey Zee
Image Credits: Image #1: Photographer Wenjie Hu, Youngor, 2019.
Image #2: Photographer Wenjie Hu, Youngor, 2019.
Image #3: Photographer Wenjie Hu, Youngor, 2019.
Image #4: Photographer Wenjie Hu, Youngor, 2019.
Image #5: Photographer Wenjie Hu, Youngor, 2019.