Korea Sport Coach Federation Pammarek Merek siagang Identitas Visual by Yena Choi and Jinha Seo

Korea Sport Coach Federation Pammarek Merek siagang Identitas Visual by Yena Choi and Jinha Seo is a highly esteemed winner of the very prestigious 2020 A' Design Award Tambaga in Desain Grafis, Ilustrasi, na Komunikasi Visual Competition Category.

TambagaGrafis· 2020

Korea Sport Coach Federation Pammarek Merek siagang Identitas Visual

by Yena Choi and Jinha Seo

Client: Korea Sport Coach Federation

A' Design Award Tambaga Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #98641

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Korea Sport Coach Federation Pammarek Merek siagang Identitas Visual

KSCF iyaréga divisi olahraga Koréa narékko namumpungi para ahli mabbicara olahraga térnasuk pemaé tim nasional namalari siagang naseddi, palatih, siagang pammulai tim olahraga. Logo até naala sipaddangngi sumbu X-Y, napaelléngngi kegembiraan siagang adrenalin atelet, pangabbérésang siagang pakkasayangang palatih ri timna siagang aseng passuroang ri olahraga. Logo até nacompo éppaq pirsa puzzle: talingaé, anak panah, battangé, siagang até. Talingaé namlambangeng éngngéréng, anak panah namlambangeng tuju siagang arah, battangé namlambangeng kamampuang, siagang até namlambangeng semangaq.

The Recognition

About the A' Design Award Tambaga

Korea Sport Coach Federation Pammarek Merek siagang Identitas Visual iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Korea Sport Coach Federation Pammarek Merek siagang Identitas Visual ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Korea Sport Coach Federation Pammarek Merek siagang Identitas Visual mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo consists of four puzzle pieces. Ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion. The puzzle pieces come together much like athletes and coaches come together to achieve their goal.
Dimensions & Packaging: eco bags, 30cm X 29 cm
members' booklet, A5 size paper
Tags: Branding, BI, Graphic design, Brand Identity, Sports, Sports Design, Visual Communication, Visual Identity, VI, Stationery, Sports Design, Logo
Production Technology: For the eco bags' printing method, we used digital printing rather than silk screen because we had many colors on our design. For the members' booklet, we used Scotland paper for the cover/back cover, and Vent Nouveau for the inner pages.
Design Challenge: The hardest part was to develop the typefaces for KSCF especially Korean typefaces. We came up with identifiable and unique typefaces in English and now we are on final stage, but Korean typefaces is composed with many combinations, so it takes long time to finalize it.
Research: We had many interviews with National Team Players, Coaches, National Sports Juries, and club owners.
We actively went out to the fields, observed, and talked with them.
Inspiration: The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports.
Project Duration: Started in August 2019 in Seoul, Korea and finished 1st Logo Type part and, some Visual Identities in January 2020 and still on going.
Operation Flow: When there is members' forum, events, marathon, PE activities, classes, and etc, the KSCF logo and VI will be applied on the banners, books, posters and stationeries and many kinds of PR products.
Patents: Trademark 2020 Yena Choi, James Kim
Team Members: B for Brand Creative Team
Image Credits: B for Brand Creative Team