Project Yellow Desain IP Penagana by Yu Chen

Project Yellow Desain IP Penagana by Yu Chen is a highly esteemed winner of the very prestigious 2020 A' Design Award Salaka in Desain Grafika Komputer, Pemodelan 3D, Tekstur, na Rendering Competition Category.

SalakaGrafika Komputer· 2020

Project Yellow Desain IP Penagana

by Yu Chen

Client: Hubei University of Technology

A' Design Award Salaka Winner in Grafika Komputer Category

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Verified Award Winner

Verify Award Status for #98998

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Colors

The Design

About Project Yellow Desain IP Penagana

Projek Yellow narekko projek seni komprehensif marapi' konsep penagana Makunna Mappaunna Macokkoe'. Seuai sibawa penagana utama, displai luar mallampe' lao ripattengnge' ri macca-macca kota, siagang lao napattengnge' toi seri produk budaya kreatip. Sibawa IP penagana, Projek Yellow narekko gambarang penagana macinnong siagang komposisi warna' maggau' narapi' penagana utama matunggale, maeloi tau de'na malilao. Naccoi ripromosiang mallampe' online sibawa offline, siagang ripattengnge' derivatip penagana, naiyaro projek desain mabbere'.

The Recognition

About the A' Design Award Salaka

Project Yellow Desain IP Penagana iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Project Yellow Desain IP Penagana ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Project Yellow Desain IP Penagana iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The first stage of Project Yellow has been used for the visual promotion of Jiangsu TV's variety show OPEN, and it will cooperate with Chinese star Huang Minghao for further public publicity. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.
Dimensions & Packaging: Cultural and creative products, large outdoor billboards, streaming media visual communication, variety show visual enhancement.
Tags: Yellow, IP, Creative, Visual, Media
Production Technology: Sculpture, 3D model, 3D printing, photography, spot color printing.
Design Challenge: I spent a long time on visual impact, spent a lot of time in the process of 3D modeling and 3D rendering, after constantly adjusting the visual language, 3d elements, and finally completed the project.
Research: Yellow is a fascinating color, and it is visually very dynamic. After careful consideration, I decided to use yellow for the key vision. All kinds of interesting sculptures, 3D models of science fiction, and some fashionable elements are combined to show the theme that everything is yellow.
Inspiration: Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time.
Project Duration: The project began in September 2019 and was completed in January 2020.
Operation Flow: Project Yellow's strong visual impact is in line with the current mainstream young people's aesthetic perception of trends, and its visual extensibility is very strong. In the future, Project Yellow will cooperate with multiple brands to create more visual art products.
Patents: Yu Chen
Team Members: Yu Chen
Image Credits: Yu Chen