Hak Hi Kong Rebranding Palabuhang Yong An by Shih Pei, Huang and Chia Lin, Wang

Hak Hi Kong Rebranding Palabuhang Yong An by Shih Pei, Huang and Chia Lin, Wang is a highly esteemed winner of the very prestigious 2020 A' Design Award Salaka in Desain Grafis, Ilustrasi, na Komunikasi Visual Competition Category.

SalakaGrafis· 2020

Hak Hi Kong Rebranding Palabuhang Yong An

by Shih Pei, Huang and Chia Lin, Wang

Client: National Yunlin University of Science and Technology

A' Design Award Salaka Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #99273

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hak Hi Kong Rebranding Palabuhang Yong An

Usulan é mangkénai tellu konsep namapparuang sistem CI ri Palabuhan Nyamé Yong-An. Maduanna, natiwikang logo baru sipulung matéri visual kusussuka nalébbakang daripada budaya masyarakaté Hakka. Maléppéna, napattiwikangiwi malempé pangalaman hiburang, nalariiwi duwa maskot makkéda nasitongéng nappapolé ri atraksi baru namancaji pangguluwang wisatawan menré ri palabuhang. Makkuniro, naparencanai siyopulo tanré ri laling massikkoloiwi aktiwitasé hiburang sibawa kuliner maténnge.

The Recognition

About the A' Design Award Salaka

Hak Hi Kong Rebranding Palabuhang Yong An iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Hak Hi Kong Rebranding Palabuhang Yong An ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Hak Hi Kong Rebranding Palabuhang Yong An iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The proposal use three concepts to rebuild the CI system for Yong An Fishing Port.
The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community.
Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port.
Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines.
Dimensions & Packaging: In order to make the new identity color scheme coherent with original colors of existed buildings on the site of Yong An Fishing Port and unifying the whole vision sight, four distinguished color are picked from the surrounding buildings as standard color plan.
Tags: Yong An Fishing Port rebranding and early recreation resource planning
Production Technology: Except for consanguinity, HAK HI KONG will make any guest who playing through the sceneries of the Yong An Fishing Port becomes a Hakka people inadvertently. The meaning of guest and Hakka are same in Traditional Chinese Characters, but represent two different explanations.
Inspiration: Taiwan is an island country owning numerous of ports, and there is only one of them belongs to the Hakka people, the Yong An Fishing Port, which consist of Hui shi Hakka a branch of Hakka and live by the sea, but this fishing port isn’t different of others in Taiwan, and that also is the inspiration source of the proposal creation.
The proposal creates a new visual style and concept that only belongs to the Hakka, make it become the truly Hakka’s port for its rich cultural visual identity.
Team Members: Chia Lin,Wang