Mixed Reality Primary Function: Instalasi Holografik by Aleksandr Volkov

Mixed Reality Primary Function: Instalasi Holografik by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 A' Design Award Salaka in Desain Acara dan Perhelatan Competition Category.

SalakaAcara· 2020

Mixed Reality Primary Function: Instalasi Holografik

by Aleksandr Volkov

Client: Economiton

A' Design Award Salaka Winner in Acara Category

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Verified Award Winner

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Colors

The Design

About Mixed Reality Primary Function: Instalasi Holografik

Mixed Reality iyanaritu instalasi holografik interaktif iya ripancajiyé untu' stan pameran passalenna strategi énergi kota Moskow. Instalasi-é ripaenre'i ri atas prinsi' Pepper's Ghost, iya ripaloppo'é sibawa lapisan-lapisan tambahang. Sébbo' latar LED, tellu proyektor lantai sibawa penerangan LED iya ripasangngé ri téléng sikira-kira majjama sibawa foil holografik, cammingngé sibawa oni. Cahaya sibawa balliliqé iya rianimasikang mpéréngngi barang-barang iya riproyeksiyé perasaan mancoji iya matedde. Pengunjungngé pilé topi' ri layar sentu' naiyya nappa nita-i gambara sibawa grafik iya paita nappa lennye' ri laleng anginngé.

The Recognition

About the A' Design Award Salaka

Mixed Reality Primary Function: Instalasi Holografik iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Mixed Reality Primary Function: Instalasi Holografik ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Mixed Reality Primary Function: Instalasi Holografik iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
Dimensions & Packaging: 18000 х 10000 х 4500
Tags: Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
Production Technology: We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
Research: We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
Inspiration: When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
Project Duration: The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
Operation Flow: Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.