The Mix Land Toko Streetwear by Yuan Lijun

The Mix Land Toko Streetwear by Yuan Lijun is a highly esteemed winner of the very prestigious 2020 A' Design Award Tambaga in Desain Ruang Interior na Pameran Competition Category.

TambagaInterior· 2020

The Mix Land Toko Streetwear

by Yuan Lijun

Client: Xianxiang Design

A' Design Award Tambaga Winner in Interior Category

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Verified Award Winner

Verify Award Status for #99894

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Mix Land Toko Streetwear

The Mix Land iyanaritu séddi toko streetwear ri Hangzhou, Cina. Konsép désain-na mammula polé ri gambaran laboratorium sibawa mappasilennengngi budaya jalanan ri lalengna paita interior. Tellu instalasi seni dinamis, riyasengngé ékstraksi énergi, kondénsasi, sibawa méja dékomposisi, mappasidenre sadda, pakkita, sibawa passéntu untu' mancajiangngi pengalaman interaktif. Cahaya néon biru maccenning, tellongeng sibawa pintu makkopérang warana, sibawa layara digital mancaji aksén visual utama. Instalasi paita weddingngi ripasilennengngi mennang ri laleng ruang tebba, nasaba toko-éwé weddingngi massuai kaparelluang komérsial sibawa pengalaman.

The Recognition

About the A' Design Award Tambaga

The Mix Land Toko Streetwear iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. The Mix Land Toko Streetwear ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. The Mix Land Toko Streetwear mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of store starts from the laboratory and tries to use street thinking methods and visual expression to make the interior display of this space as dynamic as street culture. The designer adds three dynamic art installations to it, energy extraction, condensation and decomposition table, which all together through sound, vision and touch gives consumers a more immersive interactive experience.
Tags: street culture,art installations,interactive experience,retail,interior design
Production Technology: Our impression of labs is usually accompanied with wild colors generated from various chemical reactions - the wildest colors of all, neon is also a commonly used design element in the street culture. Designer Yuan Lijun used neon in The Mix Land as highlights of the space - highly saturated neon blue installation, colorful windows and doors that create constantly changing shadows and flickering numbers on digital screens.
Design Challenge: From the perspective of street culture to consider traditional design
Research: It is through such means as the optimization and transformation of traditional retailing methods, the application of street thinking methods, the addition of interactive experiences like art installations that better connections with consumer groups and more output channels of the content are established.
Inspiration: Street culture is a high-profile area in the fashion industry in recent years. With the change of consumer groups, the traditional retailing methods of stores also need to be changed accordingly. Through non-traditional designs, the interpretation of the inner spirit of street culture makes young people feel resonate and provokes the desire to explore its internal.
Project Duration: The project was launched in HangZhou in March 2019, completed in August, and exhibited in September
Operation Flow: The Mix Land is an open book - display installations can be easily re-Arranged in the open space, making the space adaptive to diverse changes, taking care of both the commercial and experiential needs for the space.
Team Members: Designer: Yuan Lijun
Image Credits: Image#1:Photographer Wang MinJie,HangZhou,2019
Image#2:Photographer Wang MinJie,HangZhou,2019
Image#3:Photographer Wang MinJie,HangZhou,2019
Image#4:Photographer Wang MinJie,HangZhou,2019
Image#5:Photographer Wang MinJie,HangZhou,2019