Zhangyan Country Living Festival Espai d'Exposició de Tongji Tiandi Neili Lab

El disseny Zhangyan Country Living Festival Espai d'Exposició de Tongji Tiandi Neili Lab és un guanyador molt estimat del prestigiós 2021 A' Design Award d'Argent en la Categoria de Competició de Disseny d'Esdeveniments i Actes.

ArgentEsdeveniment· 2021

Zhangyan Country Living Festival Espai d'Exposició

de Tongji Tiandi Neili Lab

Client: Tongji Tiandi-Neili Lab

Guanyador del A' Design Award d'Argent en la Categoria de Esdeveniment

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El Disseny

Sobre Zhangyan Country Living Festival Espai d'Exposició

El Zhangyan Country Living Festival és un espai d'exposició creat per a un esdeveniment rural a Xangai. La distribució està formada per antics contenidors de transport que es disposen esglaonats, apilats, entrellaçats i rotats per configurar diverses àrees temàtiques. Un grup de contenidors delimita una zona per a fòrums, mentre que un altre grup defineix una àrea per a un mercat. També s'utilitzen recursos locals rebutjats com ara fusta, palla i canyes. La identitat visual segueix l'estil Memphis i abstreu motius locals de muntanya, aigua, peix i pont. L'espai d'activitat abasta 5000 metres quadrats.

El Reconeixement

Sobre el A' Design Award d'Argent

Zhangyan Country Living Festival Espai d'Exposició és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Zhangyan Country Living Festival Espai d'Exposició sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Zhangyan Country Living Festival Espai d'Exposició és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: Urban-rural co-creation innovation experiment initiated by Lou Yongqi, Dean of the D&I, Tongji University, John Sakara, Academician of the RAC, and Aldo Cibic, one of Memphis school founders, to advance practices of sustainable living.
We find the meeting point in various design fields through the exploration of cross-boundary thinking, thereby integrating design concepts to help brands systematically output.
Taking brand culture "innovation" and "sustainable" as the core spirit for the design.
Dimensions i Embalatge: The visual system design includes 5000 square meters of activity space.
Etiquetes: Innovation，sustainable，Memphis，integrating design
Tecnologia de Producció: The construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
Repte de Disseny: In order to fit the project proposition of "sustainable development", the space design is creatively combined with the original resources of the site. With the vitality given by design, its sustainability can be re stimulated; with the reuse of materials, a recyclable overall system can be established to reduce waste. The project market constructed with vitality system publicizes the concepts of "everything has an afterlife", "everything makes the best use of" and "each has its own place".
Recerca: Based on the project design background, the design approach decided to follow the following principles: starting from the top design, integrating the independent and compatible relationships among the main visual design, space design and guidance system, and strengthening the systematic output of the brand to the audience. The project hopes to create a blueprint for rural life in the future. The main visual design integrates the design style of Memphis School, and abstracts the "mountain, water, fish, bridge" and other abstract graphics with the regional characteristics of Zhangyan to form the main visual symbol of this event in the form of abstract combination. The Memphis school's design attribute of daring to imagine and break the Convention coincides with the attribute of this event.
The overall visual identity design of the project is based on the Memphis style, starting from the exhibition, speech, workshop and market to carry out spatial narrative, conveying the concepts of "rural", "sustainable", "future" and "innovation".
Inspiració: The Memphis school featuring creativity is used to integrate the elements of rural history and culture to form a brand image.
The brand graphics are three-dimensionally extended to form a systematic space design language.
To convey the sustainability sprint, the construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
We hope to lead the China rural revitalization with the idea of innovation and sustainability and design concept.
Durada del Projecte: The project started in August 2019 in Shanghai and finished in November 2019.
Flux d'Operació: The original base is in an open suburban meadow, and in order to follow the purpose of environmental protection and sustainable exhibition, a number of old containers are used to form the activity area. By staggering, stacking, interlacing and stretching the containers, the simple rectangular bodies are combined into a variety of dynamic thematic exhibition space.
The left side of the site is distributed by two groups of containers on both sides, forming a more open enclosed form and providing an area for holding forums. On the right side, two groups of containers are rotated and disassembled into the site to create an activity space for holding a marketplace.
Membres de l'Equip: Jiaqing Wu
Jia Lin
Yin Shi
Lei Yu
Ling Ma
Suying Zheng
Lu Xiao
Xinyan Wang
Ronglan Wang