PinTheTime El Rellotge Planificador by F. Saffari and Z. Ghiasi and H. Farsi

PinTheTime El Rellotge Planificador by F. Saffari and Z. Ghiasi and H. Farsi is a highly esteemed winner of the very prestigious 2020 A' Design Award de Ferro in Disseny de Mobiliari Competition Category.

FerroMobiliari· 2020

PinTheTime El Rellotge Planificador

by F. Saffari and Z. Ghiasi and H. Farsi

Client: Design Grade Lab

A' Design Award de Ferro Winner in Mobiliari Category

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The Design

About PinTheTime El Rellotge Planificador

La gent normalment prefereix escriure els seus plans per estar a la vista, PinTheTime està dissenyat per ordenar totes aquestes notes desordenades. L'usuari anota la tasca i la fixa a la part del rellotge, que està relacionada amb l'hora desitjada del dia. Una ronda completa de rellotge PinTheTime significa 24 hores. Aquesta forma de feltre convexa amb una costura delicada de punt de creu, implica temps com un petit amic grassonet a la paret, que fa que cada toc calmi, per tenir una aproximació més relaxant al temps en aquests temps freds moderns.

The Recognition

About the A' Design Award de Ferro

PinTheTime El Rellotge Planificador és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que PinTheTime El Rellotge Planificador sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. PinTheTime El Rellotge Planificador és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: People usually prefer writing down their plans to be in their sight, PinTheTime is designed to sort all of those messy notes. The user writes down the task and pins it on the part of the clock, which is related to the desired time of day. A complete round of PinTheTime clock means 24 hours. This convex felt shape with all delicate Cross-stitch sewing, implies time like a chubby little friend on the wall, which makes each touch calming, to have a more relaxing approach to time in these modern cold times.
Dimensions & Packaging: 500mm x 120mm x 500mm
Tags: Minimal, Planner, Clock, 24-Hour Clock, Analog
Production Technology: The process started with brainstorming around planning, the ideas then illustrated by dirty sketching and initial 3d modeling. Eventually, designing details ended up in prototyping: following laser cutting plexiglass gears, pinewood body formed by machining, meanwhile, the soft part foundation was made of layers of foam; moreover, the pattern was cut out of felt and sewn by hand, before attaching to the body by glue, at the end, all gears and engine were montaged to other parts.
Design Challenge: One of the challenges was how to keep the design simple as possible and do not over-design the product and give this chance to the user to add his final touches to the design, which is realized by pining personalized notes directly to the clock. Another challenge was building a 24-hour clock because there it is not so easy to find 24-hour clock motors and also they are not strong enough, so we had to design our own mechanism to have the clock working perfectly.
Research: We were about to design an analog smart object which is completed by its user and we tried to look at time differently and see what time really means to us. When we look at our clock or watch we relate the time to our tasks. So, PinTheTime was born based on tasks and the user’s direct optimization on the final object. Writing tasks makes people more responsible for their schedules. And letting people detach from their phones makes them more concentrated on their activities.
Inspiration: PinTheTime clock ambition was to help to have a more organized daily timeline. There are now hundreds of planning apps; however, not only technology brings thousands of distractions along with itself, but also sometimes it is the reason for delays in people's plans.
There are still many people who prefer to write their tasks and stick them, though it is hard to recognize priorities. Therefore, the PinTheTime clock is designed to develop this process.
Project Duration: The project started in January 2018 in Isfahan and finished in July 2018.
Operation Flow: There are simple wooden pines to pin the papers onto a soft surface all over the clock face. The time is shown by a revolving clock hand, which moves around the outline of the clock, operated by an AA battery.
Team Members: Farshad Saffari Ghandehari
Zahra Ghiasi
Hossein Farsi
Image Credits: Farshad Saffari Ghandehari
Zahra Ghiasi
Hossein Farsi
Mohammad Ghasemi
Zahra Nejati
Mehdi Yavari