2030 Messaging Gift Targeta de Regal de Tist

El disseny 2030 Messaging Gift Targeta de Regal de Tist és un guanyador molt estimat del prestigiós 2020 A' Design Award de Ferro en la Categoria de Competició de Disseny d'Articles de Regal.

FerroArticles de Regal· 2020

2030 Messaging Gift Targeta de Regal

de Tist

Client: Tist

Guanyador del A' Design Award de Ferro en la Categoria de Articles de Regal

28,471

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Colors

El Disseny

Sobre 2030 Messaging Gift Targeta de Regal

2030 Missatge de Regal és una sèrie de targetes de regal dissenyades per a consumidors de vint i trenta anys. Les targetes es poden utilitzar a totes les botigues de marca d'una empresa global d'estil de vida. Cada targeta porta un missatge breu d'ànim, elogi, consol o felicitació, escrit amb paraules familiars per a aquest grup d'edat. Se'n van produir deu tipus, cadascun amb unes mides de 50 per 90 mil·límetres. Es van superposar diferents colors i materials per donar a la superfície de la targeta un efecte tridimensional. Les targetes permeten a les persones enviar un missatge i, alhora, conservar-lo com a propi.

El Reconeixement

Sobre el A' Design Award de Ferro

2030 Messaging Gift Targeta de Regal és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que 2030 Messaging Gift Targeta de Regal sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. 2030 Messaging Gift Targeta de Regal és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign was conveyed.
Dimensions i Embalatge: 50mm*90mm0.03mm / 10 types
Etiquetes: Card, Message
Tecnologia de Producció: Based on the idea that the production method of plastic cards in general is focused on layering colors on a thin plate, different colors and materials were layered to show the three-dimensional effect on the surface of the card. By utilizing colors with the sense of space, it was possible to finish the surface of the illustration with strong color arrangements luxuriously.
Repte de Disseny: Choosing a message appealing to the generations in their 20s and 30s was a real challenge. Studying messages was not difficult at all. However, selecting a message that would meet the public standards as a commercial gift card and applying a design that would metaphorically express the message was an important research subject and starting point of the project.
Recerca: We selected as many consumers as possible and collected their messages that they would like to hear or want to deliver, both on and offline. Based on the researched messages, we studied consumer preference as well as design suitability, and tried a test design for each message. Internal evaluation groups were used to identify preferences of test designs. As the project decided to accommodate the public's preferences as well as the absolute standards of design, it was judged and carried out by the public's standards in all aspects of message selection and design progress. The project for sympathy was able to be spread as the cultural phenomena by winning various public response thanks to the way of project progress.
Inspiració: The project of gift cards, that are commonly used by the generations in their 20s and 30s, was inspired by their culture and lifestyle. Not only did the gift cards have their own stories and messages, but the motives were also based that the level of empathy would be the standard of generation. Messages of encouragement, praise, comfort, and congratulation in their own terms had resonated with the generations in their 20s and 30s.
Durada del Projecte: May ~ December, 2018, All brand stores of CJ Group in Korea
Flux d'Operació: Positioning focused on the main consumer segments had a positive impact on the overall consumer who had a preference for the target group, besides the target group. By delivering the message they want to share or possessing the message they want to hear with the message card, consumers puts their own stories on the message card and owned them.
Membres de l'Equip: TIST, Client : CJ