El disseny Kt 5g Escultura d'exterior de Tist és un guanyador molt estimat del prestigiós 2020 A' Design Award d'Argent en la Categoria de Competició de Disseny de Belles Arts i Instal·lacions Artístiques.

ArgentBelles Arts· 2020

Kt 5g Escultura d'exterior

de Tist

Client: Tist

Guanyador del A' Design Award d'Argent en la Categoria de Belles Arts

34,190

Guanyador de Premi Verificat

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Colors

El Disseny

Sobre Kt 5g Escultura d'exterior

KT 5G és un grup d'escultures d'exterior instal·lades al centre de Seül, Corea del Sud. Les escultures expressen les característiques principals d'un servei de comunicació 5G, que són l'alta velocitat, la baixa latència i l'àmplia connectivitat. Els colors vius, els patrons i les formes de fletxa representen la connectivitat, la velocitat i el flux de dades, mentre que els drons i la conducció autònoma fan referència a usos familiars de la tecnologia. Les escultures estan fetes de planxes d'acer que van ser doblegades i soldades, i després acabades amb pintura d'uretà. Les escultures més petites també serveixen de bancs, de manera que la instal·lació forma un lloc de descans artístic al llarg d'una ruta de vianants concorreguda.

El Reconeixement

Sobre el A' Design Award d'Argent

Kt 5g Escultura d'exterior és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Kt 5g Escultura d'exterior sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Kt 5g Escultura d'exterior és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: Ushering in the commercialization of 5G service, Designtist installed sculptures that embodied KT 5G technology in collaboration with the pop art designer duo Craig & Karl. The main features of 5G service (ultra-high speed, ultra-low latency, hyper connectivity) were shaped into dynamic design, vivid colors and patterns. 5G technology connecting the world was modernly reinterpreted with drones and autonomous driving, and various arrow images expressed the connectivity, speed, and data flow.
Dimensions i Embalatge: 1.5T SUS + urethane paint / 32m*6.8m
Etiquetes: 5G, Craig and Karl, Outdoor sculpture
Tecnologia de Producció: Since sculptures over 3m high had to be organically combined, it was manufactured by bending and welding the steel plates. Huge efforts and time were required to mask the changing parts of each color. While the structure itself was simple, we did our best to express the unique form of the sculpture.
Repte de Disseny: It was a new challenge to produce a service that had not been commercialized yet and unfamiliar to the public as a design sculpture. We studied KT's 5G service and designed scenes to effectively show the service. We chose the method to reconstruct and redesign the scenes that we directed with the artist duo Craig & Karl by using their expression style for the customer-friendly expression.
Recerca: In line with the commercialization period of 5G service, an iconic production was planned. We decided to collaborate with Craig and Karl, the duo who has a public profile, for designing diagrams of difficult communication services and drawing public appeal. Except for the technical aspects of each service, the real-life areas familiar to the customers were mainly expressed, and the arrows and lines were mostly used to express flow and speed visually.
Inspiració: We paid attention to the characteristics of the duo’s style of expression. We were inspired by the images they created, and wanted to express them to describe 5G services clearly.
Durada del Projecte: Oct 2018 ~ Present, Outside of KT head office located in Gwanghwamun, Korea
Flux d'Operació: In order to effectively express KT's 5G service with sculptures that were going to stand at the center of Seoul, South Korea, we have collaborated with the artist duo Craig and Karl. Based on the artists’ expression style, the main features of the service were directed, and embodied in the unique form of the artists. Since sculptures were installed on a moving route of many citizens, small sculptures played the role of benches, and next to each sculpture a POP describing the meaning of the service was placed together. The public could easily understand KT's 5G service in an artistic resting space.
Membres de l'Equip: TIST, Client : KT and Illustrator : Craig and Karl