Nostalgia La Botiga De Perfumeria by Dmitry Pozarenko

Nostalgia La Botiga De Perfumeria by Dmitry Pozarenko is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Disseny d'Espais Interiors i Exposicions Competition Category.

ArgentInterior· 2020

Nostalgia La Botiga De Perfumeria

by Dmitry Pozarenko

Client: Gold Apple

A' Design Award d'Argent Winner in Interior Category

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Verified Award Winner

Verify Award Status for #102233

View at A' Design Award Press Release Award Badge

Colors

The Design

About Nostalgia La Botiga De Perfumeria

Els paisatges industrials dels anys 1960-1970 van inspirar aquest projecte. Les estructures metàl·liques fetes d'acer laminat en calent creen una entonació realista de l'anti-utopia. Un llençol oxidat de velles tanques perfilades crea un ambient d’expressió total llibertat. Comunicacions tècniques obertes, guix trencat i taulells de granit se sumen a l’interior industrial interior dels anys seixanta.

The Recognition

About the A' Design Award d'Argent

Nostalgia La Botiga De Perfumeria és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Nostalgia La Botiga De Perfumeria sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Nostalgia La Botiga De Perfumeria és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The hybrid design of the store embodies the image of the trading space of the post-consumerism era and disappointment in the myths of glamor. A rusty profiled sheet of old fences creates an atmosphere of complete freedom of expression. The metal structures of the equipment made of hot-rolled steel of different sections create a realistic intonation of anti-utopia. Granite countertops and shabby plaster add to the interior industrial chic of the sixties.
Dimensions & Packaging: The total area is 1630 sq.m.
Tags: interior design, retail space, metal, stone, industrial, sixties
Production Technology: Main construction materials: hot-rolled steel, tinted stainless steel, profiled sheet, granite, oak
Design Challenge: The creative challenge of the project was to recreate the industrial atmosphere of the 60-70s of the 20th century. As a solution, various types of manual processing of steel were used in the manufacture of equipment. The special warmth of the space is added by old window frames, sawn and laid vertically on the wall. Together with the old profiled sheet, they allow the viewer to experience historical authenticity.
Research: Among the modern metropolis, the design of the store resolves the contradiction between the individuality of particular person and the leveling difference of the city's strength, between the individual human I and the monolithic urbanistic WE. Therefore, the Gold Apple inverts the external and internal, interchanges the city and man, introducing an urban spirit into the interior space.
Inspiration: Nostalgia for the 60-70s of the 20th century is new, it is nostalgia for believing in a bright future. Old industrial landscapes are perceived as artefacts of the era carried away by a new digital reality. Abandoned metallurgical workshop became an inspiring idea of this project.
Project Duration: The store is located in the center of Moscow. The project was completed in 2018.
Operation Flow: The industrial environment of the store creates an atmosphere of democracy, freedom of expression and accessibility. This was the ideological basis of this project. The store is a place of attraction and communication for more than 2000 people daily. Presentations of new products in the field of perfumery and cosmetics, master classes of famous makeup artists are held here. Make-up artists and cosmetologists share their professional skills, train, put on makeup and just talk with customers.
Team Members: Lead Architect: Dmitry Pozarenko
Associate Architect: Elena Sonyak
Image Credits: All images: photographer Mick Pomortsev, 2019.