Fresh Blood DG Youth Exposició Cultural by Ruikang Xie

Fresh Blood DG Youth Exposició Cultural by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Disseny d'Esdeveniments i Actes Competition Category.

BronzeEsdeveniment· 2021

Fresh Blood DG Youth Exposició Cultural

by Ruikang Xie

Client: Xiexie Design

A' Design Award de Bronze Winner in Esdeveniment Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Fresh Blood DG Youth Exposició Cultural

Fresh Blood DG Youth és una exposició cultural celebrada a Dongguan, Xina. L'exposició presenta sis expositors locals sota el tema del subministrament fresc d'innovació cultural. La disposició està organitzada com un mercat de verdures, amb làmpades giratòries en forma de verdura situades sobre rengles de taules de venedors ambulants. Sis aliments locals representen la identitat dels sis expositors. Com que el recinte no podia acollir les obres originals, es van trocejar fullets A5 en forma d'aliments, com ara una oca rostida, i es van imprimir amb textos i imatges. La bossa de paper més gran mesura 340 per 380 mil·límetres.

The Recognition

About the A' Design Award de Bronze

Fresh Blood DG Youth Exposició Cultural és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Fresh Blood DG Youth Exposició Cultural sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Fresh Blood DG Youth Exposició Cultural satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: All six exhibitors happen to be local residents of Dongguan. The inspiration comes from the cultural vegetable market near our homes. Culture can be young and amusing.Therefore, special food in Dongguan has been selected and blended together to show the young fresh culture and the daily design power contained in Dongguan.
Dimensions & Packaging: The largest DuPont paper bag size is 340mmx380mm
Tags: Culture, graphics, vegetable market, creativity, humanities
Production Technology: The rectangular model of A5 leaflets has been cut into the form of high-quality roasted geese and placed on the peddler’s table. Then, the flyer becomes a product-shaped flyer with “product form” and makes up for the regret that the real food cannot be displayed.
Design Challenge: It is impossible to display each exhibitor’s real cultural works directly due to the venue limitation. Therefore, the texts, the pictures and the QR codes of those works have been embedded into the leaflets with the special shaped die-cutting roast goose and other forms, and been erected on the peddler’s table. Those little special shaped leaflets become productized leaflets with product form and unexpectedly display another possibility to view and experience cultural works.
Research: The exhibition integrates the local culture, the industries and the personalities of exhibitors. The bookmark has been made into a special shape, displaying the shape of a roast goose on its cover, which is especially brilliant.
Inspiration: The design idea comes from the vegetable market where we go every day. It combines six exhibitors under the theme of “Fresh Supply of Cultural Innovation” and adopts six special products in Dongguan to represent the exclusive identity symbols of six cultural youths. It is both local and international, reflecting the young and fresh culture and the daily design power of Dongguan.
Project Duration: Started in August 2019 and completed in September, all completed in Dongguan, China
Operation Flow: After entering the exhibition area, one can see the exhibition of personalities of 6 different characters. There are six arrays of special-shaped leaflets under the rotating vegetable lamp, forming a cultural vegetable market.
Image Credits: Image #1-5 Zhang Jingwen