Interdependence Disseny de Cartell by Haitao Song

Interdependence Disseny de Cartell by Haitao Song is a highly esteemed winner of the very prestigious 2020 A' Design Award de Ferro in Disseny Social Competition Category.

FerroSocial· 2020

Interdependence Disseny de Cartell

by Haitao Song

Client: SongHaitao

A' Design Award de Ferro Winner in Social Category

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Verified Award Winner
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Colors

The Design

About Interdependence Disseny de Cartell

El text: Interdependència és un cartell de servei públic creat per conscienciar sobre la protecció de la fauna salvatge. El cartell mostra un plat de menjar. A la banda esquerra hi ha animals salvatges morts, un ratpenat i un pangolí. A la banda dreta hi ha un pulmó humà infectat amb la forma d'un coronavirus a l'interior. La sang dels animals s'escampa per formar la forma del pulmó, i els vasos sanguinis del pulmó estan dibuixats com branques d'arbre. La imatge relaciona el consum d'animals salvatges amb la infecció i afirma que protegir la fauna salvatge protegeix les persones. El cartell mesura 70 per 50 centímetres i es mostra tant a l'exterior com en línia.

The Recognition

About the A' Design Award de Ferro

Interdependence Disseny de Cartell és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Interdependence Disseny de Cartell sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Interdependence Disseny de Cartell és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This print advertisement aims to raise people’s attention on the wildlife protection with describing the relationship between coronavirus and eaten wildlife. It depicts two kinds of wild animals, bat and pangolin, and the human’s infected lungs lying on the dinner plate, which represents the relationship between the outbreak of coronavirus and the consumption of wild animal. In this way, the advertisement conveys the important idea that protecting wild animals is protecting human beings.
Dimensions & Packaging: 70cm X 50cm ,outdoor posting and network communication
Tags: Protecting Wildlife, Coronavirus, Public service advertisement, 2019-nCoV, Interdependence, lung, bat, pangolin
Production Technology: In this advertisement, the left side of the plate is a dead wild animal waiting to be eaten, while the right side of the plate is an infected human lung with coronavirus shape inside. The blood of the deal wild animal spreads to form the shape of the infected lungs, and the vessels of the lung is connected with the dead wild animal, indicating the relationship between eating wild animal and being infected with coronavirus. The vessels of the lung is designed in the shape of tree branches, which represents the nature and the human belong to the same community of shared destiny.
Design Challenge: I hope the final design is creative as well as intuitive and enlightening.
Research: Through studying tons of medical papers, media reports, and social medias, it seems that the public concerns about the correlation between bat, pangolin, and the coronavirus. Thus, this advertisement is designed with these two wild animals as symbols.
Inspiration: Coronavirus has spread to the world and caused certain panic among people. Some researchers pointed out that wild animals could be the source of the coronavirus.
Project Duration: The project started in Guangzhou in January 2020 and finished in February 2020 .
Operation Flow: When people see this advertisement, they can intuitively understand the meaning behind it, and know the importance of protecting wild animals.
Patents: Copyrights belong to Song HaiTao, 2020.
Image Credits: Image #1: Song HaiTao, Symbiosis Poster, 2020
Image #2: Song HaiTao, Symbiosis Social Media Poster , 2020
Image #3: Song HaiTao, Symbiosis Poster Making of, 2020
Image #4: Song HaiTao, Symbiosis Poster Environment, 2020
Image #5: Song HaiTao, Symbiosis Poster Environment, 2020