Portugal Vineyards L’Espai Al Detall by Ricardo Porto Ferreira

Portugal Vineyards L’Espai Al Detall by Ricardo Porto Ferreira is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Or in Disseny d'Espais Interiors i Exposicions Competition Category.

OrInterior· 2020

Portugal Vineyards L’Espai Al Detall

by Ricardo Porto Ferreira

Client: Porto Architects

A' Design Award d'Or Winner in Interior Category

39,180

Verified Award Winner

Verify Award Status for #103170

Vegeu portafolis View at A' Design Award Press Release Award Badge

Colors

The Design

About Portugal Vineyards L’Espai Al Detall

La botiga de conceptes Portugal Vineyards és la primera botiga física de l’empresa especialitzada en vins en línia. Situada al costat de la seu de l'empresa, orientada al carrer i que ocupa 90m2, la botiga consta d'un pla obert sense particions. L’interior és un espai ceguerament blanc i mínim amb circulació circular: un llenç blanc perquè el vi portuguès brilli i es mostri. Les prestatgeries estan tallades a les parets en referència a les terrasses de vi amb una experiència al detall immersiva de 360 graus sense taulell.

The Recognition

About the A' Design Award d'Or

Portugal Vineyards L’Espai Al Detall és un guanyador del guardó A' Design Award d'Or, un reconeixement immensament prestigiós concedit a dissenys de primera categoria, meravellosos i extraordinaris. Els guanyadors d'Or són creacions summament innovadores, molt visionàries i gloriosament enlluernadores que reflecteixen el prodigi, la saviesa i la destresa dels seus dissenyadors. Es preveu que Portugal Vineyards L’Espai Al Detall sigui un invent molt elogiat, pioner en tendències i monumental, que aporta un valor sense precedents. Aquest disseny guanyador del guardó A' Design Award d'Or és un projecte espectacular i respectat que beneficia molt i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Portugal Vineyards L’Espai Al Detall crea sentiments intensos de desig, evoca passió, fomenta la creativitat i ens fascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A white canvas for the Portuguese wine to shine and be displayed. The interior is a blindingly white and minimal space with circular circulation. The shelves are carved out of the walls in reference to the wine terraces on a 360 degrees immersive retail experience with no counter. A retail space where staff are on the client side, suggesting, promoting and serving.
Dimensions & Packaging: Knauf, drywall system; Marilina, epoxy floor; Cin, paint; Ezpeleta, chairs; Lumit, lighting; Charme Versatil, fit-out.
Tags: Portugal Vineyards, terraces, curved walls, white space, minimal interiors
Production Technology: The curving walls are made of a gypsum board supported by a metal frame and the shelves are engineered wood supported in the same structure. The color is an element of the wine tasting process. After taking the decision to have a bright space we found that the RAL 9003 is the recommended color to be used as a background when observing the aging wine in the wine tasting events. It made sense to us to apply it to our concept as retail is all about the exhibition.
Design Challenge: The creative challenge of this project was to find that a circle plan could be the best answer for a squared existing space. Facing a squared plan, a cornered entrance and a secondary access we found our answer in the use of geometry. The displays are carved out of the walls in reference to the vineyard terraces in a circular shape that fills the customer field of view sensitively with indirect lighting and the sharp contrast between the product and the space.
Research: The initial challenges behind the space were to find the answers through geometry, to allow enough footfall to have the 600 references the clients intended to display, the design should allow the space to be used as a venue for suppliers presentations and to have an area for wine tasting. These requirements were answered through the definition of a radious that allowed the inner circle to gather about 50 people; three levels of terraces where all the bottles rest and a loop circulation that would be broken by the access points.
Inspiration: The traditional references to dark cellars and wood materials had to be completely disregarded. Out of this brief we immediately interpreter the need for light and an open plan. Also, while designing a retail space, where emotions tend to be rationalised and as a designer, we work to find solutions beyond the existing condition.
Project Duration: The project duration was from April to September 2019.
Operation Flow: Space with very linear, clear and open circulation where the staff is placed in center stage. From the moment clients enter the space they are accompanied side-by-side, with no counters, shelves or walls dividing or separating them from the staff members.
Patents: Copyrights belong to Porto Architects, 2019
Team Members: Ricardo Porto Ferreira
Image Credits: #1: Photographer Ivo Tavares Studio