Lvyou Road Jinmao Palace Funció principal: Centre de vendes by Zhen Chu

Lvyou Road Jinmao Palace Funció principal: Centre de vendes by Zhen Chu is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Disseny d'Espais Interiors i Exposicions Competition Category.

ArgentInterior· 2020

Lvyou Road Jinmao Palace Funció principal: Centre de vendes

by Zhen Chu

Client: ChuZhen, Jiang Zhengnan

A' Design Award d'Argent Winner in Interior Category

17,668

Verified Award Winner

Verify Award Status for #104303

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lvyou Road Jinmao Palace Funció principal: Centre de vendes

Lvyou Road Jinmao Palace és un centre de vendes situat a Jinan, la Xina. El disseny d'interiors dona continuïtat a l'estil de l'arquitectura existent i utilitza línies senzilles per modelar grans superfícies. Formes de muntanyes i aigua s'introdueixen a l'espai per crear una atmosfera serena i poètica. Els murs de maó basats en els patrons de les antigues muralles xineses i les gelosies que filtren la llum generen un joc de llums i ombres. Els passadissos plàcids ofereixen primer una experiència espacial continguda i després s'obren cap a àrees més àmplies, convidant els visitants a explorar. Els maons allargats es van fixar als murs a mà.

The Recognition

About the A' Design Award d'Argent

Lvyou Road Jinmao Palace Funció principal: Centre de vendes és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Lvyou Road Jinmao Palace Funció principal: Centre de vendes sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Lvyou Road Jinmao Palace Funció principal: Centre de vendes és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interior design continues the architectural style, and adopts concise languages to outline the overall spacefeaturing large surfaces. It extracts forms of mountains and water, draws on architectural aesthetic and brings in nature, to create a poetic interior ambience.With rolling mountain elements and serene passages, the sales center firstly provides a restraining spatial experience and then gradually opens up another world, attracting visitors to explore and immerse themselves into it.
Dimensions & Packaging: Area: 1500 square meters
Category: Sales
Tags: G-Art, sales center, mountains and water, upscale community, transformation
Production Technology: To ensure perfect effects, strip bricks were fixed onto walls by hand.
Design Challenge: The sales center was transformed from an old building which featured appropriate spatial proportions with low ceiling and large floor area.Based on the expansive plot and large number of visitors, the client requested generous and open spaces.
The challenges were how to optimizethe spatial proportions and raise the storey height by minimum amount of transformation work, and how to create a sense of rhythm and playfulness while ensuring openness and expansiveness of spaces.
Research: The project is situated at Shenwu Village, Jinan City, China. The site is surrounded by mountains, which reminded the designers of rolling mountains and surging water. So they incorporated those natural elements into the interior design, hoping to create an elegant and tranquil ambience. Through exploring theconnection between humanistic landscapeand contemporary spaces from a prudent perspective, the designers created an illusionary "city of mountains and water", waiting people to explore.
Inspiration: The most unique property lies in creation of spatial scenes.
The project explores the connection between humanistic landscapeand contemporary spaces, creates an illusionary "city of mountains and water" for people to explore.
The brick walls that draw on patterns ofancient Chinese city walls, the grilles that generate interplay of light and shadows, together produce a charming and elegant oriental ambience. Such an atmosphere is also highlighted by the floating "boxes" and outdoor landscape.
Project Duration: The project was started in April 2019 and finished in October 2019 in Jinan.
Operation Flow: The project extracts forms of mountains and water, draws on architectural aesthetic and brings in nature, to create a poetic interior ambience. With rolling mountain elements and serene passages, the sales center firstly provides a restraining spatial experience and then gradually opens up another world, attracting visitors to explore and immerse themselves into it.
Team Members: Chief designer: Zhen Chu
Designer: Kang Liu
Designer: Zhengnan Jiang
Designer: Wanting Wang
Designer: Kun Li
Designer company：G-Art Architecture and Interior Design
Image Credits: Photography: Zhangjiakou Zebra Vision Cultural Communication Co., Ltd