Inside Out Disseny d'Exposicions de Hong Kong Trade Development Council

El disseny Inside Out Disseny d'Exposicions de Hong Kong Trade Development Council és un guanyador molt estimat del prestigiós 2021 A' Design Award de Bronze en la Categoria de Competició de Disseny d'Esdeveniments i Actes.

BronzeEsdeveniment· 2021

Inside Out Disseny d'Exposicions

de Hong Kong Trade Development Council

Client: Hong Kong Trade Development Council

Guanyador del A' Design Award de Bronze en la Categoria de Esdeveniment

26,047

Guanyador de Premi Verificat

Verificar l'Estat del Premi per al #106399

Visitar el Lloc Veure a A' Design Award Nota de Premsa Insígnia del Premi

Colors

El Disseny

Sobre Inside Out Disseny d'Exposicions

Inside Out és un disseny d'esdeveniment creat per a DesignInspire, una exposició de tres dies celebrada a Hong Kong. El concepte gira una estructura mural temporal de dins cap a fora per exposar tot el seu funcionament intern. Panells de fusta contraplacada sense tractar, fixacions estàndard i bastides llogades conformen el mur d'entrada, el taulell de recepció, el fòrum obert, dos tallers oberts i les zones d'exposició comunitàries. Es va preparar un conjunt de normes abans de la construcció per reduir les deixalles a l'obra i permetre la reutilització dels materials. L'ambient cru i neutre contrasta amb els gràfics i els productes exposats.

El Reconeixement

Sobre el A' Design Award de Bronze

Inside Out Disseny d'Exposicions és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Inside Out Disseny d'Exposicions sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Inside Out Disseny d'Exposicions satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: DesignInspire was an event platform for global creative elites, design brands, design associations and institutes to showcase their creativities. The event organiser wanted an eco-friendly approach to envelope and uplift the communal spaces. A concept called Inside Out was created. To minimize onsite waste a new set of rules were developed before the project began. The result was a raw and neutral design setting to uplift the ambience of the event.
Dimensions i Embalatge: The reception counter (40m2), entrance wall (13m wide x 3m high), Innotalk open forum (200m2), 2 open workshops (2 x 110m2) to the communal product display (600m2) were constructed from standard plywood panelling, scaffolding, reusable aluminium structure, off-the-shelf fixing, digital print sticker and foamboard. All AV equipment were hired, and carpets used were biodegradable. At the Innotalk open forum a 2m high x 3.5m Wide LED screen and suspended acrylic LED lightbox lettering was used.
Etiquetes: DesignInspire, Hong Kong, Creative, Industry, Eco-friendly, Event, Inside Out, Exhibition, Organiser, HKTDC
Tecnologia de Producció: The main materials used for the spatial design were plywood panelling, off-the-shelf fixing, hired scaffolding, reusable aluminium structure, digital graphic print and sticker. The organiser’s design work includes the reception counter, entrance treatment, two open workshop, communal product display areas and the open forum. Due to the limited 3-day onsite move in, the last days was used for fine tune lighting, audio, art direction and visual merchandizing.
Repte de Disseny: The challenge was to find a design concept that would fit the brief of being eco-friendly as well as able to uplift the spatial image of DesignInspire environment. Our design team decided to go beyond the aesthetic periphery and a new set of rules were created to minimise as much onsite waste as possible. The result was an ethical approach in providing a neutral and raw event design. The aesthetics also helped to juxtapose the finished products being exhibited at the show.
Recerca: This idea derived from researching and dissecting various methods of building construction. This led us to examine the inside of a temporary wall structures in theatres sets and turning them inside out to expose all its workings. This was how the Inside Out concept began. Only locally sourced untreated plywood panels, off-the-shelf fixings and hired scaffolding were used to envelop the DesignInspire design. Making this least wasteful and eco-friendly method to erect a 3-day event.
Inspiració: Inspiration came from the challenges to be eco-friendly whilst enabling an image uplift. To do this, we kept the build production simple and minimal. After researching many alternatives, the details of wall structures in theatres seem most apt and devised the concept Inside Out was born. This idea was about turning a temporary wall structure inside out to expose all its workings. Untreated plywood panels, off-the-shelf fixings and hired scaffolding was chosen to decor the DesignInspire.
Durada del Projecte: The project duration was 3 months from initial briefing to onsite completion. Located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong, the event ran for 3 days from the 5th until the 7th of December in 2019. Only 3 days were allowed for the onsite move in and set up.
Flux d'Operació: The entrance wall and reception counter at the concourse provides the first impression to the Inside Out concept. The raw and neutral aesthetic developed from plywood panels and scaffolding highlight against the yellow and black graphics is used throughout the event to indicate the organiser’s work. This aesthetic helps to clearly define, the wayfinding, the open forum space, the 2 open workshop areas, communal product display zones etc. The layout was open and created for self-exploration.
Patents: Copyrights belong to Hong Kong Trade Development Council, 2019
Membres de l'Equip: Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Abby Chan
Crèdits de les Imatges: Hong Kong Trade Development Council