Chic HK 2020 Esdeveniment Comercial de Estil de Vida de Hong Kong Trade Development Council

El disseny Chic HK 2020 Esdeveniment Comercial de Estil de Vida de Hong Kong Trade Development Council és un guanyador molt estimat del prestigiós 2021 A' Design Award de Ferro en la Categoria de Competició de Disseny d'Esdeveniments i Actes.

FerroEsdeveniment· 2021

Chic HK 2020 Esdeveniment Comercial de Estil de Vida

de Hong Kong Trade Development Council

Client: Hong Kong Trade Development Council

Guanyador del A' Design Award de Ferro en la Categoria de Esdeveniment

19,901

Guanyador de Premi Verificat

Verificar l'Estat del Premi per al #106403

Visitar el Lloc Veure a A' Design Award Nota de Premsa Insígnia del Premi

Colors

El Disseny

Sobre Chic HK 2020 Esdeveniment Comercial de Estil de Vida

Chic HK 2020 és un esdeveniment comercial d'estil de vida celebrat a Guangzhou, Xina. L'esdeveniment va ajudar 80 empreses de Hong Kong a consolidar el reconeixement de marca i a posar a prova la resposta dels consumidors en el mercat del sud de la Xina. El concepte visual combina caràcters xinesos tradicionals i simplificats per formar una nova tipografia per al títol de l'esdeveniment. S'hi van afegir tres colors primaris a la gràfica, utilitzats per identificar els diferents sectors d'estil de vida. L'exposició va ocupar 9.000 metres quadrats repartits en dues plantes i va durar quatre dies. Una gran peça gràfica a la façana envidrada i un rerefons de benvinguda en 3D rebien els visitants.

El Reconeixement

Sobre el A' Design Award de Ferro

Chic HK 2020 Esdeveniment Comercial de Estil de Vida és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Chic HK 2020 Esdeveniment Comercial de Estil de Vida sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Chic HK 2020 Esdeveniment Comercial de Estil de Vida és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: Chic HK event aided 80 Hong Kong companies to develop brand awareness and test local consumers response in the South China market of Guangzhou. The organizer required a design to highlight Hong Kong as one of the Asia most vibrant and unique lifestyle hub. Making use of 3 primary colours and intermixing traditional and simplified Chinese characters, a new visual concept was created for this inaugural promotional event.
Dimensions i Embalatge: The exhibition area over 2 floors was 9000sqm. Outside the venue, a 27m high x 17m wide graphic sticker of the event title was placed on the glazed facade. Inside the concourse is a 3D welcome backdrop at 12m wide x 4.5m high. The exhibition hall features a 40m long spans of LED display units at the main entry aisle with 5m high booths constructed with metal frames, then spray painted finish or cladded with wooden slats. All lights were LED and flooring were carpeted mixed with floor stickers.
Etiquetes: Trade, Hong Kong, Lifestyle, Expo, Typography, Chinese Characters, HKTDC, Design, Organiser, Chic, China
Tecnologia de Producció: The glazed facade of the venue displayed a 27m high x 17m wide Chic HK graphic sticker. At the concourse, a 3D welcome backdrop at 12m wide x 4.5m high made of plywood, metal frame and vinyl graphics was placed. All the exhibition booths were constructed with metal frames and sprayed paint finish or cladded with wooden slats. All lights and acrylic lettering used LED lights. Featured inside the main hall, a 40m long x 6.5m wide corridor housed a straddled series of hanging LED units emitting images.
Repte de Disseny: The most challenging part was finding a design concept that could highlight HK brands and lifestyle to the local Guangzhou market. After analysing what makes Hong Kong culture unique and how it differs from other mainland Chinese cultures, we started to play on the different written Chinese characters along with added primary colours to formulate an overall new visual design. The colours also helped categorise the sub divide the various lifestyle sectors at the Chic HK event.
Recerca: After researching the Guangzhou consumer market, we played with the juxtaposition of traditional and simplified version of the written Chinese characters to create a new translated title for Chic HK. This new typography was a cultural way to convey the idea of familiarity yet refreshing twist to the event. From this, prime colours were added to make various visual elements pop-out. Providing a new visual communication to position the brands of HK being presented this event.
Inspiració: Inspiration stemmed from studying the written Chinese characters for Chic HK. Officially two forms of written Chinese, a traditional style used in Hong Kong and a simplified version used in mainland China. Both forms of writing were intermixed to create a new look in the Chinese calligraphy. Subsequently, 3 primary colours were added to make the graphic promotions visually pop out and these colours also help indicate the various lifestyle sectors at the event’s physical space.
Durada del Projecte: The project duration was 3 months from initial briefing to onsite completion. It was located at the Nan Fung International Convention & Exhibition Center, Guangzhou, China and the event ran for 4 days starting from the 9 - 13 of January 2020.
Flux d'Operació: The first impression for the visitors began with a 17m (w) x 24m (h) graphic sticker of Chic HK at the exterior glazing of the venue. In the concourse, a 3D welcome backdrop for photo opportunities is placed. Inside the exhibition hall, a 40m (l) x 6.5m (w) x 5m (h) corridor with straddled LED units emitted graphic images created a more transformative spatial and visual experience. After this, the visitors would freely explore the colour coded booths and other facilities of the show.
Patents: Copyrights belong to Hong Kong Trade Development Council, 2020
Membres de l'Equip: Jason Cheung
Dury Chin
Eddie Chak
Stephen Wong
Jeff Cheng
Carson Wong
Shirley Fung
Crèdits de les Imatges: Hong Kong Trade Development Council