Anta Disseny d'Interiors d'Oficines de Oatson Interior Design

El disseny Anta Disseny d'Interiors d'Oficines de Oatson Interior Design és un guanyador molt estimat del prestigiós 2021 A' Design Award de Bronze en la Categoria de Competició de Disseny d'Espais Interiors i Exposicions.

BronzeInterior· 2021

Anta Disseny d'Interiors d'Oficines

de Oatson Interior Design

Client: Oatson Interior Design

Guanyador del A' Design Award de Bronze en la Categoria de Interior

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Colors

El Disseny

Sobre Anta Disseny d'Interiors d'Oficines

Anta és el disseny interior de la seu d'una marca de roba esportiva a Xangai, Xina. Cada planta, de la segona a la cinquena, està dedicada a una marca del grup. Part de la planta baixa té un sostre de vuit metres d'alçada i una gran pantalla LED visible des de l'exterior. Línies grises suaus, figures esportives blanques i una lletra vermella de la marca conformen la zona d'entrada. Una zona de descans vermella i un terra blau segueixen els colors de dues marques. Els materials d'acabat inclouen pintura de placa d'alumini, xapa de fusta de roure, marbre i granit.

El Reconeixement

Sobre el A' Design Award de Bronze

Anta Disseny d'Interiors d'Oficines és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Anta Disseny d'Interiors d'Oficines sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Anta Disseny d'Interiors d'Oficines satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: As one of the most popular sportswear brand in China, Anta has set the pace and won over its rivals in several major transformation and upgrading processes of sports goods in the past years. To lay out the international strategy, Anta took an important step to establish Shanghai headquarters, which is undoubtedly noteworthy. The interior design of the headquarters was approached based on Anta's special needs, which is personalized and eye-attracting.
Dimensions i Embalatge: In the Shanghai headquarters, each of the floors from 2F to 5F is occupied by one brand, such as Anta, Fila, Kolon Sport, and Descente.
Etiquetes: interior design, workplace, brand, modern, international
Tecnologia de Producció: For 1F, part of its space has a high ceiling of 8 meters, and the large LED screen is visible from the outside. Rolling advertisements for the brands in Anta Matrix on the screen show the unique brand positioning and serve as a clear identifier. On the outer side of the swirling stair railing are, from top to bottom, the silhouettes of the Shanghai, indicating the location of Anta headquarters.
Repte de Disseny: The finishing materials used in the project include custom aluminum plate paint, steel plate paint, cement effect paint, ultra-white painted glass, oak wood veneer, Ariston marble, and granite, etc., which present a simple and natural overall design style and also manifest craftsmanship in a plain manner. Besides, they are also green and environmental-friendly and have the least negative impacts.
Recerca: In an era greatly valuing the appearance, Anta has put many efforts in improving the style and image of products. And in Anta's numerous stores, the capacious circulation, decent displays and dynamic posters produce a high-end and comfortable interior atmosphere. As the base of Anta brands, the interior design of Shanghai headquarters also attaches great importance to the appearance and visual impressions, which not only provides a comfortable working environment for employees and managers, but also salutes Anta's ambitious path of brand internationalization.
Inspiració: The characteristics and positioning of Anta's different brands were taken into account during the design of each floor. In fact, the visual elements related to sports and Anta can be seen as early as in 1F. Smooth grey lines, the huge sports figure formed by white lines, the red "A"-like brand logo, and numerous black figures indicating different sports events, all outline the brand strength, speed and beauty.
Durada del Projecte: The project started in May 2017 and finished in April 2019 in Shanghai, China.
Flux d'Operació: In the resting area on 2F, the brand red color was utilized as the main backdrop hue, signifying Anta's vigor and progressive spirit. Besides, the words "To become a respected world-class, multi brand sportswear group" on the wall clearly convey its brand vision. 3F takes FILA's iconic blue as the key color, highlighting the brand's characteristics with a bright bold design style and distinguished spatial ambience.
Membres de l'Equip: Chief designer: Yan Deng
Chief designer: Jia Rong