Transformers the Skin Test House Botiga Pop Up de Hsuan-Hui Lee

El disseny Transformers the Skin Test House Botiga Pop Up de Hsuan-Hui Lee és un guanyador molt estimat del prestigiós 2021 A' Design Award de Ferro en la Categoria de Competició de Disseny d'Espais Interiors i Exposicions.

FerroInterior· 2021

Transformers the Skin Test House Botiga Pop Up

de Hsuan-Hui Lee

Client: Birkin Creative Integrated Marketing Service Limited

Guanyador del A' Design Award de Ferro en la Categoria de Interior

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Colors

El Disseny

Sobre Transformers the Skin Test House Botiga Pop Up

Transformers the Skin Test House és una botiga pop up dissenyada per a una marca de cosmètics. La botiga està construïda a partir de contenidors amb estructura d'acer, mentre que el terra, el sostre i les parets estan fets de materials de fusta i respectuosos amb el medi ambient. Caixes de llum LED i vitrines presenten els productes a l'interior. Les unitats es poden muntar en dotze hores i combinar en diferents quantitats, i s'hi pot afegir una marquesina per als dies de pluja. Tots els materials són reutilitzables, i la botiga s'ha muntat i desmuntat unes seixanta vegades per a esdeveniments d'exposició en espais públics.

El Reconeixement

Sobre el A' Design Award de Ferro

Transformers the Skin Test House Botiga Pop Up és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Transformers the Skin Test House Botiga Pop Up sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Transformers the Skin Test House Botiga Pop Up és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: The design theme is Transformers: The Skin Test House of SK-II. It is meant to be a holistic strategy of brand marketing that can establish social interaction with people in urban public places!
Dimensions i Embalatge: Size of sole container: W1620 x H290 x D480 cm

The size of the design simulates that of glass container house and contemporary glass house, and the container is built from steel structure. The indoor spaces of all the houses are 225 cm in height. The floor, ceiling, and walls are planned to be made of wooden materials, all of which are eco-friendly. The containers have been repeatedly used for display for approximately 60 times.
Etiquetes: pop-up shop, creative marketing, Birkin, exhibition, exhibition space, exhibition design, retail design, brand marketing
Tecnologia de Producció: Wooden materials, eco-friendly materials, LED lights. All the employed materials are eco-friendly and reusable, to the extent that the process of assembly and disassembly have been completed for 60 times.
Repte de Disseny: This design is the result from gradual advances of the glass house, which had spent two and half years on fixing the defects in slidable floors during raining days, inability of altering the numbers based on different demands, inability of assembly, inability of displaying products with lamps other than light boxes, to name but few.

To date, the upgrades of canopy, product showcases, and LED light boxes have made the design fits requirements for all trade fairs in Taiwan. The design integrates into the public with interactive experience to make the spirit of the brand more widely valued.
Recerca: The design, inspired by pop up shops, is considered the second marketing center of the brand when the first refers to the designated counter in the department store.

The advantages of this design include:
1. It can be constructed in different quantity of containers.
2. It visually attracts people.
3. It can display the features of the brand with showcases, and purpose of the event with videos.

The design integrates world trends in fashion and utilizes sound and light effects. The carriers improve the publicity of the products, and the brand value will leave a good impression on the public.
Inspiració: This design aims for the brand marketing of SK-II, a Japanese cosmetics brand, in a form of pop up store.

This design is a new type of operation which creative marketing strategies are integrated with retail stores under the concept of pop-up shop, featuring its temporariness and portability. It brings residents to a good understanding of the products of the brand and enables them to feel the atmosphere inside the shop in exhibition sessions regardless of location.
Durada del Projecte: Time: January, 2020
Location: The most visited areas beside the most popular department stores of Taiwan for exhibition events which had held 60 sessions within a year.
Flux d'Operació: The building volumes can be assembled in 12 hours. The assembly methods include one, one plus one, two plus two, etc.

In view of quick assembly, the shop would be built for testing before arriving at the sites. The process is under scrutiny to reach flawless quality. The details are written below:

1.Canopy would be attached to the houses for rainy weather.
2.The showcases can be switched in position.
3.The automatic doors can be replaced with sliding ones.
4.The sizes of tables and chairs are adjustable to maximize the number of them.
5.When sole container is in use, there would be only one entrance.
Membres de l'Equip: Birkin Creative Integrated Marketing
Crèdits de les Imatges: Birkin Creative Integrated Marketing