3 Mobile Lifestyle Store Primary Function: Disseny d'interiors de comerç minorista by Yan Yik Lun and Marco Choi is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Disseny d'Espais Interiors i Exposicions Competition Category.
ArgentInterior· 2021
3 Mobile Lifestyle Store Primary Function: Disseny d'interiors de comerç minorista
Client: IMO design
A' Design Award d'Argent Winner in Interior Category
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- Verified Award Winner
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The Design
About 3 Mobile Lifestyle Store Primary Function: Disseny d'interiors de comerç minorista
Book Text: 3 Mobile Lifestyle Store és un disseny d'interiors comercial per a una marca de xarxa mòbil a Hong Kong. La botiga té una superfície de 150 metres quadrats. Les franges contrastades en blanc i negre recorren cada racó de l'espai. Amples línies diagonals defineixen la barra lumínica lineal i el patró del terra. Els acabats de fusta aporten una sensació d'harmonia i senzillesa. La zona d'atenció al client utilitza mampares de teixit absorbent del so inspirades en els seients de primera classe dels avions. Un taller tancat amb mampares de vidre practicables acull tutorials i es pot obrir cap a la zona de vendes per a esdeveniments.
The Recognition
About the A' Design Award d'Argent
3 Mobile Lifestyle Store Primary Function: Disseny d'interiors de comerç minorista és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que 3 Mobile Lifestyle Store Primary Function: Disseny d'interiors de comerç minorista sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. 3 Mobile Lifestyle Store Primary Function: Disseny d'interiors de comerç minorista és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new store with a design of contrasting colours of black and white stripes traversing each and every single corner of the store. Additionally, the regular store layout combined with wide diagonal lines for the linear light bar and floor pattern, which formed a contemporary style that highlights the brand colours. Other parts recruited a wooden finish and created a sense of harmony and simplicity. Has given a simple, spontaneous yet modern edge to the meaning of aesthetic beauty.
- Dimensions & Packaging
- Total floor area: 150 metre square.
- Tags
- 3, 3 Shop, mobile store, retail design, shop design, mobile lifestyle, Monochrome, 3HK
- Production Technology
- For the newly built 3 Supreme customer service quarter, the designer have employed the idea from aircraft first-class seating, with noise-absorbing fabrics for partitioning, which creates a high level of privacy. Layers of white 3D stripped glass light panels with stainless steel in gold highlight became the feature back wall at the supreme customer service corner. This created a simple yet elegant atmosphere.
- Design Challenge
- The first pilot store combines with the new business model apart from the traditional sale area, which also including 3 Supreme customer service, workshop & multifunctional business event space. To provide a more seamless, efficient and interactive service experience for customers.
- Research
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified, and relaxed lifestyle.
- Inspiration
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified and relaxed lifestyle.
- Project Duration
- The project started in Match 2019 in Hong Kong and finished in July 2019.
- Operation Flow
- The innermost corner of the store has an enclosed workshop surrounded by operable glass partitions, which provides an area for smartphone tutorials for customers and further training for staff. Multifunctional space is created with operable glass partitions opening up to connect to the sales area. It gives a capacity of up to 40 people, which is a perfect venue for media functions, announcements, ceremonies, social and business events.
- Patents
- Copyrights belong to IMO design limited, 2019.
- Team Members
- Yan Yik Lun
Marco Choi
Natalie Chan
Fung Yeung - Image Credits
- IMO design, Bobby Wu
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