Hang Seng Bank Interior de Sucursal Bancària by Marco Choi and Yan Yik Lun is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Disseny d'Espais Interiors i Exposicions Competition Category.
BronzeInterior· 2021
Hang Seng Bank Interior de Sucursal Bancària
Client: IMO design
A' Design Award de Bronze Winner in Interior Category
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The Design
About Hang Seng Bank Interior de Sucursal Bancària
L'Hang Seng Bank és l'interior d'una sucursal bancària de nova generació situada a Hong Kong. La sucursal ocupa 152 metres quadrats i compta amb una distribució oberta i acollidora, amb una il·luminació confortable i càlids elements de fusta. Les funcions de servei digital s'integren amb l'interior, incloent-hi la gestió electrònica de torns, un taulell de serveis digitals i un taulell d'autoservei. Els clients poden obtenir un tiquet electrònic per als serveis de finestreta mitjançant una aplicació bancària mòbil abans de la seva arribada. El disseny té com a objectiu reduir el temps d'espera a la sucursal i fer que la banca sigui més eficient i interactiva.
The Recognition
About the A' Design Award de Bronze
Hang Seng Bank Interior de Sucursal Bancària és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Hang Seng Bank Interior de Sucursal Bancària sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Hang Seng Bank Interior de Sucursal Bancària satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new model branch design unveiled an innovative new service concept for its physical outlets at the reopening of its branch in Hong Kong. With an open design and digital service elements, including e-Ticketing for all customers and a digital services bar, the redesigned branch provides a more seamless, efficient and interactive service experience for customers.
- Dimensions & Packaging
- Total area: 152 meter square.
- Tags
- Bank, bank design, e-banking, Branch design, retail design, New Generation banking
- Production Technology
- To minimize their in-branch waiting time and enjoy greater convenience, all new and existing banking customers can obtain an e-ticket for counter services at the new branch via the personal banking mobile app before they arrive. The app will show their ticket number as well as the ticket currently being served.
- Design Challenge
- The new service concept will benefit all customers, but has particular appeal to younger and digitally savvy individuals. The model branch will be implemented at Hang Seng’s other branches in the coming two years, after which digital service elements will be gradually rolled out to other service outlets.
- Research
- Customers looking for assistance with using digital banking services can consult one of the Bank’s Digital Advocates.
- Inspiration
- The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
- Project Duration
- The project started in Nov 2018 and finished in Aug 2019 in Hong Kong.
- Operation Flow
- This latest development is part of Hang Seng’s ongoing initiatives to meet changing customer expectations in an exciting new era of service possibilities for financial service providers. The new branch concept combines the convenience of digitalisation with the benefits of in-person expertise and personalised advice from Hang Seng’s team of service and wealth management professionals.
- Patents
- Copyrights belong to IMO design limited, 2019.
- Team Members
- Marco Choi
Yan Yik Lun
Natalie Chan
Fung Yeung - Image Credits
- Photographer: IMO design, Bobby Wu
Illustrator: Brainrental-lab
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