LiNing 8th Gen Botiga Insígnia de Yingtao Xu

El disseny LiNing 8th Gen Botiga Insígnia de Yingtao Xu és un guanyador molt estimat del prestigiós 2021 A' Design Award d'Argent en la Categoria de Competició de Disseny d'Espais Interiors i Exposicions.

ArgentInterior· 2021

LiNing 8th Gen Botiga Insígnia

de Yingtao Xu

Client: Li Ning (China) Sports Goods Co., Ltd.

Guanyador del A' Design Award d'Argent en la Categoria de Interior

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Colors

El Disseny

Sobre LiNing 8th Gen Botiga Insígnia

LiNing 8a Generació és una botiga insígnia per a una marca esportiva, que ocupa 2049 metres quadrats. El disseny s'inspira en les pistes d'atletisme i les pistes de bàsquet. L'entrada exhibeix productes de running sota bandes de llum canviants que brillen amb ritme. Una pantalla LED al centre evoca les pantalles situades sobre les pistes de bàsquet i emmarca l'exposició de bàsquet. Les superfícies interiors utilitzen ciment senzill, mentre que les prestatgeries estan fetes de metall i acer inoxidable amb un acabat de textura de fibra de carboni. Les prestatgeries es poden desmuntar i reciclar per reduir els residus. Els productes s'agrupen en àrees temàtiques ben definides.

El Reconeixement

Sobre el A' Design Award d'Argent

LiNing 8th Gen Botiga Insígnia és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que LiNing 8th Gen Botiga Insígnia sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. LiNing 8th Gen Botiga Insígnia és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: LiNing, an international fashionable professional sports brand, has been interpreting its slogan "anything is possible" with actions. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi level shopping experience.
Dimensions i Embalatge: The store's area is 2049 sqm.
Etiquetes: Flagship, Retail, Chinese, Sport, Athletic Apparel, Footwear
Tecnologia de Producció: The colorful and bright sign on the exterior facade of the store illustrates the LiNing brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and personalized, while setting off the product highlights. The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources.
Repte de Disseny: The challenge for this project was to design a flagship store that was not cliched and still felt relatable.
Recerca: The store image of the eighth generation is the result of continuous development and perfection following the development of the times. With the successive presentation of various types of stores with different conditions, the store image of the eighth generation has been enhanced and perfected in terms of decoration, gadgets, lighting and experience systems, forming a set of dynamic and continuous store image standards.
Inspiració: In the image design of the eighth generation flagship store of LiNing, the designers take running tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China LiNing in the same store, highlighting professional sports attributes and the fashion life atmosphere of the brand.
Durada del Projecte: The project started in December 2019 in Liuzhou and finished in May 2020 in Liuzhou.
Flux d'Operació: The store entrance is an area displaying running exercise commodities. The design is inspired by the running tracks. The RGB color changing light belt at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the middle.
Membres de l'Equip: Designer: Xu Yingtao
Designer: Yu Danfeng
Crèdits de les Imatges: Image #1: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #2: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #3: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #4: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #5: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.