ISY Sanya International Electronic Music Festival by Chengfu Wang, Gaokang Dong and Jian Qu

ISY Sanya International Electronic Music Festival by Chengfu Wang, Gaokang Dong and Jian Qu is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Disseny d'Esdeveniments i Actes Competition Category.

ArgentEsdeveniment· 2021

ISY Sanya International Electronic Music Festival

by Chengfu Wang, Gaokang Dong and Jian Qu

Client: Wws (beijing) Cultural Propagation Co., Ltd

A' Design Award d'Argent Winner in Esdeveniment Category

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Verified Award Winner

Verify Award Status for #114039

View at A' Design Award Press Release Award Badge

Colors

The Design

About ISY Sanya International Electronic Music Festival

El Festival de Música Isy és un festival de música ultramassiu a la Xina. Cada any, Isy organitza aquest carnaval global amb l'atmosfera tropical de l'illa de Hainan. Isy 2019 NYE ha creat un nou conjunt d'IP —"Deer Man" (Home Cérvol)— a partir del disseny llegendari del mar, el cel i les muntanyes de Sanya, Xina, i ha integrat la història de l'amor i el poder natural en el seu icònic disseny d'escenari, convertint-lo en el festival de música més innovador de la Xina.

The Recognition

About the A' Design Award d'Argent

ISY Sanya International Electronic Music Festival és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que ISY Sanya International Electronic Music Festival sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. ISY Sanya International Electronic Music Festival és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ISY Music Festival is an ultra large music festival in China. Every year, ISY organizes this global carnival with the tropical atmosphere of Hainan Island. ISY 2019 NYE has created a new set of IP “Deer Man” from the legendary design of the sea, sky, and mountains in Sanya, China, and integrated the story of love and natural power into its iconic stage design, making it the most Innovative music festival in China.
Tags: Magic, mystery, gorgeous, music, future
Production Technology: This isy3.0 has created an amazing space-time futuristic stage in the inheritance, providing a nearly surrounded immersive stage experience for river, top-level presentation of closed-loop sound field and lighting effect, and interaction between artists and river, which has ignited all the hot and restless DNA in this cross university. Isy3.0 presents an unforgettable immersive audio experience to music fans as the first gift of the new year. In the burst of the electric melody, led the audience to open fire, together in the dynamic sound wave to meet the new and hot 2020.
Design Challenge: Isy3.0 continues the theme of "love" and runs through the concept of shining love. This music festival continues to focus on the four story lines of "mechanical forest-d planet", "journey of exploration", "gate of time and space" and "rebirth", and combines the depth of vision, hearing and touch of the main stage of the gate of time and space to tell the story of deerman's search for "love" on the earth for music fans. The story of Luren is regarded as the spiritual core of isy brand, which fully interprets the strong relevance among the grand ceremony, city, culture and tourism.
Research: The biggest highlight of isy3.0 is the perfect combination of immersive stage with a sense of science and technology, grand fireworks ceremony, hundreds of UAV performances and isy custom show, creating a world-class new year resort label. Isy is the most unique world-class New Year Carnival experience of young.

Isy3.0 fireworks show combines the full vision of a new brand, connecting music and fireworks special effects. At the same time, fireworks are perfectly combined with large screen performance in terms of color, design and arrangement, presenting a 3D visual feast for the audience. With a longer discharge time, it will be the best fireworks discharge in China.
Inspiration: ISY3.0 joins hands with the Fireworks Theatre to make music and fireworks resonate together. ISY is to tell you that not every music festival has a top fireworks show.
Mountains, green undulating fireworks depict the shape of mountains in the night sky, matching the lights and the large screen of the stage. It is as if magnificent mountains are before eyes.
Project Duration: 2020.01.01
sanya china
Operation Flow: ISY3.0 joins hands with the Fireworks Theatre to make music and fireworks resonate together. ISY is to tell you that not every music festival has a top fireworks show.
Mountains, green undulating fireworks depict the shape of mountains in the night sky, matching the lights and the large screen of the stage. It is as if magnificent mountains are before eyes.
Sea, blue expansive fireworks, depicts the shapes of marine life for you. The fireworks make the waves of the sea magnificent and vivid.
Sky, the birds’ freedom is shown by fireworks and display their wings straight up 90,000 miles, which perfectly illustrates the unruly pursuit of Ravers.
Team Members: wang chengfu
dong gaokang
qu jian
bai mudi
wang yanmei
Image Credits: wang chengfu/dong gaokang/wws/2020