Times Pavilion Funció principal: Pavelló d'exposicions by Sangu Design Guangzhou Co. Ltd.

Times Pavilion Funció principal: Pavelló d'exposicions by Sangu Design Guangzhou Co. Ltd. is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Disseny d'Espais Interiors i Exposicions Competition Category.

ArgentInterior· 2021

Times Pavilion Funció principal: Pavelló d'exposicions

by Sangu Design Guangzhou Co. Ltd.

Client: Sangu Design Guangzhou Co. Ltd.

A' Design Award d'Argent Winner in Interior Category

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The Design

About Times Pavilion Funció principal: Pavelló d'exposicions

Times Pavilion és un espai expositiu creat per a una empresa immobiliària xinesa. El pavelló s'allunya de les distribucions interiors estàtiques. Una paret mòbil, formada per grans pantalles LED, es pot plegar i reposicionar al llarg d'un rail. La connexió entre el rail, la maquinària i el programa desplaça la paret endavant i endarrere per transformar l'espai. Les pantalles presenten la història del desenvolupament de l'empresa i es poden actualitzar en temps real, cosa que redueix el malbaratament de materials dels expositors impresos. La distribució segueix el moviment humà per formar un recorregut panoràmic continu.

The Recognition

About the A' Design Award d'Argent

Times Pavilion Funció principal: Pavelló d'exposicions és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Times Pavilion Funció principal: Pavelló d'exposicions sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Times Pavilion Funció principal: Pavelló d'exposicions és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this project, through the linkage of the track, machinery and program, the designer switches the moving trail of the wall back and forth to activate the whole space. In this brand new mode, viewers feel they have entered a different space, where they have a real sense of life.
Dimensions & Packaging: In addition to breaking the pattern of traditional space, the designer subverts the physical relationship between space and furnishings. The spatially movable wall is composed of giant LED display screens, which can be folded flexibly. Taking the human movement track as the core logic and the spatial circulation as the leading factor, the designer aims to create a unique panoramic experience.
Tags: People, Brand, Exhibition, Space, Culture
Production Technology: The screens, from shallow to deep, demonstrate the development history of Times China. The high-tech display mode, to some extent, can reduce the waste of resources in physical presentation, and update information in real time. The pavilion will be used in a sustainable way to realize the concept of green environmental protection.
Design Challenge: The designer need to weaken and hide the design, which not only makes functional arrangement, but also places the viewers in the space-time relations, who, through the immersive narrative space, are stimulated to have more thought and return to the humanism.
Research: Times China, an enterprise involving the urbanization of China, has launched a series of celebrations and commemorative activities on the occasion of its 20th anniversary, in particular in the creation of the Times Pavilion. Based on the interpretation of the Times China brand, the designer puts forward the spatial concept of apocalypse, extracts the three keywords of space , matter and energy , and further gives a design response to this spatial concept.
Inspiration: Most of the previous space designs were static, conceived and planned forinvariability. In this design, the designer tries to break the restricted space form, and create a human dependent circulation in the limited space of the Times Pavilion.
Project Duration: The project started in July 2018 in Gunang Zhou, China and finished in March 2020.
Operation Flow: Through the linkage of the track, machinery and program, the designer switches the moving trail of the wall back and forth to activate the whole space. In this brand new mode, viewers feel they have entered a different space, where they have a real sense of life.
Team Members: Teng Gu, Rui Hua Chen
Image Credits: Teng Gu