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The Yihe Platinum Bay Sales Center Interior de sala d'exposicions by If Space Design

The Yihe Platinum Bay Sales Center Interior de sala d'exposicions by If Space Design is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Or in Disseny d'Espais Interiors i Exposicions Competition Category.


OrInterior· 2021

The Yihe Platinum Bay Sales Center Interior de sala d'exposicions

by If Space Design

Client: If Space Design

A' Design Award d'Or Winner in Interior Category

Colors

The Design

About The Yihe Platinum Bay Sales Center Interior de sala d'exposicions

El Yihe Platinum Bay Sales Center és un interior de sala d'exposicions situat a Nanjing, la Xina. L'interior ocupa 660 metres quadrats i s'inspira en la història de la Ciutat de Pedra. Un espai elegant i senzill s'embelleix amb decoracions de colors càlids per ampliar la sensació d'escala. El vestíbul es defineix amb línies verticals i horitzontals. A la segona planta, malles metàl·liques, vidre artístic tenyit, escales que recorden el teclat d'un piano i escultures de peixos de paper marquen el passadís. El taulell de recepció té la forma d'aigua que flueix. El recorregut de circulació guia els visitants a través de funcions clarament organitzades.

The Recognition

About the A' Design Award d'Or

The Yihe Platinum Bay Sales Center Interior de sala d'exposicions és un guanyador del guardó A' Design Award d'Or, un reconeixement immensament prestigiós concedit a dissenys de primera categoria, meravellosos i extraordinaris. Els guanyadors d'Or són creacions summament innovadores, molt visionàries i gloriosament enlluernadores que reflecteixen el prodigi, la saviesa i la destresa dels seus dissenyadors. Es preveu que The Yihe Platinum Bay Sales Center Interior de sala d'exposicions sigui un invent molt elogiat, pioner en tendències i monumental, que aporta un valor sense precedents. Aquest disseny guanyador del guardó A' Design Award d'Or és un projecte espectacular i respectat que beneficia molt i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. The Yihe Platinum Bay Sales Center Interior de sala d'exposicions crea sentiments intensos de desig, evoca passió, fomenta la creativitat i ens fascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Drawing the elements of Nanjing City history, the overall design plan arranges an elegant and simple space embellished with warm-color decorations to expand the space's sense of scale. The design theme, New Era of the Stone City - Dancing Dragon and Wandering Fish, is manifested in the Stone City culture, the value of the Yuzui District, Yiju brand, project significance, space highlights, and space's atmosphere.
Dimensions & Packaging
The area of project is 660 square meter.
Tags
sales center, Nanjing Stone City culture, fish shape, tinted art glass, Hexi Yuzui District, Yiju brand, exquisite and elegant
Production Technology
Materials: Metal meshwork, rock slab, tinted art glass, corrugated stainless steel, paper sculpture
Design Challenge
The largest challenge lies in the highlight design. In order to present the perfect effect of the glass side of staircase, it needs to consider the super long materials, the color gradient and the installation order and ensure the installation of irregular-sized glass. And the paper installation needs to produce many samples to make sure the best quality and visual effects.
Research
Considering that the New District lacks profound and abundant cultural background, the designer integrated the Yiju brand spirit and historical and cultural preservation into the project. The project shows the personality of the designer, breaks the idea that "Hexi district is the cultural desert of Nanjing", and steps onto a new stage of the Yihe series.
Inspiration
The space of the lobby is outlined holistically in vertical and horizontal directions. The aisle space on the second floor are highlighted by the components of metals, tinted glass, piano-keyboard-like stairs, and artistic installations like paper fish sculptures, which can lift the space's visual effect and flexibility in the meantime. The reception desk is spliced in a form of flowing water, echoing with the background of swimming fish.
Project Duration
The project started in January 2020 and finished in June 2020 in Nanjing, China.
Operation Flow
The circulation route was supposed to be rational and beneficial to sale and improve visiting experiences. Each functional division should be well arranged and closely connect with each other. Natural light was preferred and lighting should be enhanced. The spatial layout should be reasonable, stood out the advantages of the building itself and highlighted the additional display function to satisfy daily needs of showing visitors.
Team Members
If Space Design
Image Credits
photo by: TOPIA VISION

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