Id Fram Anell by Saedeh Sorouri is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Disseny de Joieria Competition Category.

BronzeJoieria· 2021

Id Fram Anell

by Saedeh Sorouri

Client: Saedeh Sorouri

A' Design Award de Bronze Winner in Joieria Category

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Verified Award Winner
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Colors

The Design

About Id Fram Anell

ID Fram és un anell que pot ser personalitzat per qui el porta. L'anell està fet de plata de llei 92,5 mitjançant tècniques tradicionals d'argenteria, incloent-hi la fosa, el laminat, el serrat i la soldadura. S'ofereixen dos marcs, un de circular i un altre de quadrat, de manera que l'anell es pugui combinar amb diferents estils de roba. Qui el porta selecciona un marc i hi disposa les pedres precioses en l'ordre triat. També es poden fer servir tatuatges temporals amb l'anell. L'objectiu és permetre que cada persona participi en el disseny de la seva pròpia joia i reduir el temps i el cost que comporta comprar múltiples peces per separat.

The Recognition

About the A' Design Award de Bronze

Id Fram Anell és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Id Fram Anell sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Id Fram Anell satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This ring can match with any desired clothing; Creativity is not exclusive to specific people and anybody could design his/her jewelries independently.
Production Technology: Traditional silversmithing, which possesses special durability, was the making method of this work and the procedure took place in traditional silversmithing workshops. First 92.5 sterling silver was melted in furnace and after stages of rolling, sawing and soldering, has been made to this shape.
Design Challenge: The challenge was to design a decorative adornment in way that increase creativity and ideation, in addition to squandering avoidance. It was intended to make each user independent to be part of the design of his/her own jewelry and feel more creative and exclusive.
Research: Based on annual research, people spent a considerable amount of time on seeing, liking and purchasing manifold jewelries. People also value creativity notably and by using an artwork in which they themselves create, feel much more confident and exclusive.
Inspiration: The source of inspiration for this ring was the increment of creativity and variety in wearing jewelries and matching them with multifarious apparel, in which not only engage the user day by day and hence increase the creativity, but also gives the opportunity to create each desirable set with any clothing.
Project Duration: Design and ideation of this work was started near in end of 2019 in Tehran and the making process based on the traditional silver has ended in the same year.
Operation Flow: This work consists of two frames one circular and other squared. According to the user’s taste and choice of apparel, (s)he is able to opt its desired frame and then, with a pinch of creativity, decorates the gemstones in an arbitrary manner. Use of temporary tattoo regarding its limitation is also viable.

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