Pop Modern Design Zona de Menjador d'Alta Tecnologia by Studio Tali Gotthilf

Pop Modern Design Zona de Menjador d'Alta Tecnologia by Studio Tali Gotthilf is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Disseny d'Espais Interiors i Exposicions Competition Category.

BronzeInterior· 2021

Pop Modern Design Zona de Menjador d'Alta Tecnologia

by Studio Tali Gotthilf

Client: Studio Tali Gotthilf

A' Design Award de Bronze Winner in Interior Category

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The Design

About Pop Modern Design Zona de Menjador d'Alta Tecnologia

Aquesta experiència gastronòmica dins d'un entorn laboral d'alta tecnologia al sud d'Israel ofereix una escapada de la cultura d'oficina quotidiana cap a un refugi relaxant sense sortir de l'edifici. La temàtica del disseny s'inspira en tres estils: Pop Art, Art Déco i Modern, combinats en un únic missatge visual de recreació. Aquest disseny d'espai reflecteix els valors de l'empresa: gosar i somiar. L'eix de moviment des de l'entrada condueix el visitant cap a un corredor de 40 metres de longitud, definit pel terra, el sostre i la il·luminació. La llum natural es va considerar un element vital.

The Recognition

About the A' Design Award de Bronze

Pop Modern Design Zona de Menjador d'Alta Tecnologia és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Pop Modern Design Zona de Menjador d'Alta Tecnologia sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Pop Modern Design Zona de Menjador d'Alta Tecnologia satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: An innovative dining experience within a Hi-Tech work environment in Southern Israel, offering escape from everyday office culture to a relaxing get-away without leaving the building.
This space design matches the company values: to dare and to dream.
Axis of movement from the entrance leads the visitor into a 40-meter length corridor, defined by the floor, ceiling and lighting fixture extension.
Dimensions & Packaging: 1200 Sq.meter space, length 80 meters, width 15 meters, height 6 meters.
Tags: A. Office Design, B. Interior Design, C. Studio Tali Gotthilf, D. Israel, E. Commercial Design
Production Technology: Metal, glass and wood uniquely combine together and function as definitive wall petitions running the full length of the dining space passageway, creating a sculpture-type room divider.
Design Challenge: The large, empty, open space was allocated for dining purpose design during the building construction. This space needed to include an industrial kitchen alongside a dining compound. Natural light was a vital element component taken into consideration, the challenge being a long and narrow space providing light outlets at the extreme ends only. Light compensation was provided in the form of bright neon signs attached to the walls, in addition to the warm Led light fixtures.
The long and narrow shape of the room was dramatized using Art Deco slab dividers, marking the division between corridor and dining areas.
Research: Design research consisted of planning the number of daily users, calculating the kitchen capacity to provide sufficient dishes, sitting accomodation and time settings. One thousand meals is the limited kitchen capacity, providing for two hundred diners at a time. The company has seven hundred employees with a three-hour lunch break allowance. The research was built upon past documentation from previous company locations.
Inspiration: The design theme was inspired by three distinct styles: Pop Art, Art Deco and Modern, combined into a single visual message of recreation.
A hint of the American vintage Diner period is portrayed by neon signs placed casually on the walls, the tall Art Deco dividers extend the entire length of the eatery and combine with the modern concrete floor and wall tiling.
The furniture chosen is of understated design blending amongst the various design statements.
Project Duration: The project started in February 2019 in Sderot, Israel and finished in February 2020, and was open to the public in February 2021 in response to the pandemic restrictions.
Operation Flow: Upon entering, the visitor instantly recognizes the functional layout, with a clearly defined path. The user initially encounters the hand-washing niche, followed by various buffet stations leading to the sitting area. Exit from the dinery is equally practical and defined.
Team Members: Head Designer: Tali Gotthilf.
Designer: Liron Kaleve
Graphic Design: SRVC visual Communications
Image Credits: Photographer: Yanai Deitsch