Gravity Primary Function: Disseny d'Interiors de Cinema by Design Action

Gravity Primary Function: Disseny d'Interiors de Cinema by Design Action is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Disseny d'Espais Interiors i Exposicions Competition Category.

ArgentInterior· 2021

Gravity Primary Function: Disseny d'Interiors de Cinema

by Design Action

Client: Design Action

A' Design Award d'Argent Winner in Interior Category

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The Design

About Gravity Primary Function: Disseny d'Interiors de Cinema

Book Text: Gravity és l'interior d'un cinema a Xangai, Xina, que abasta 2800 metres quadrats. El disseny s'inspira en la idea que la gravetat extrema forma un forat negre que distorsiona l'espai i el temps. Un remolí blanc al sostre evoca aquest efecte, amb voltes de llum apilades que s'eleven de baix a dalt com una escala de cargol. El remolí també dona forma a les parets i al terra. Línies fluïdes recobreixen les parets, amb detalls daurats i platejats que es retorcen en formes que recorden fulles enrotllades. Els materials inclouen pedra, panells acústics, laminat plàstic, catifa i plaques de guix.

The Recognition

About the A' Design Award d'Argent

Gravity Primary Function: Disseny d'Interiors de Cinema és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Gravity Primary Function: Disseny d'Interiors de Cinema sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Gravity Primary Function: Disseny d'Interiors de Cinema és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gravity reshapes the cinema appearance. The white ceiling swirl design mimics the black hole, where numerous particles flow into the trajectory and form a stacked light cove from low to high. At the same time, the swirl design composes the wall and floor design. The walls of the whole cinema are covered with flowing lines, combining gold and silver colour as feature accent, in which the lines are twisted and turned forming the shape of rolled up leaves in this distorted space.
Dimensions & Packaging: 2800 Sq.m
Tags: cinema, white, gravity, entertainment, film, movie, theatre, interior, design action
Production Technology: Stone, Acoustic panel, Plastic laminate, Carpet, Gypsum board
Design Challenge: The whole design is dominated by curve lines. The spiral ceiling design has a direct impact on the floor, the space planning, wall light trough design and so on, each space are closely related to each other. The whirlpool design on the ceiling, it is composed from low to high with different radius extending upward like a revolving staircase. In order to study the relationship between each ceiling swirl, a number of models were made to simulate the dynamics of vortices.
Research: The designer refers to Einstein's theory of “General Relativity”, which mentions that when gravity reaches its extreme, black holes will form, absorb everything, and space-time will be distorted, forming an irremediable scene. This mysterious scene arouses the designer's curiosity and hopes to capture that moment through space.
Inspiration: "When gravity reaches at its extreme, it will form a black hole, absorbing everything, and distort the space and time; forming an irremediable scene." .

Countless particles permeate the silent space, suddenly gravity depicts a track of guides towards the ceiling, and form a huge whirlpool. In the distorted space, particles are reshape and restructured, leaving streamlined traces on ceiling and wall, capturing a moment in space.
Project Duration: The project finished in Jan 2020 in Shanghai, China.
Operation Flow: This project the original site is the earliest airport in China. Designers believe that this place is full of desire for flying from the people in the past, so the design concept hopes to achieve a sense of weightlessness of gravity so that people can have their own sense of flying and satisfy human fantasies about the universe since ancient times. Cinema is a place where audiences can fantasize and dream, so the design should have a story like movie plot, so that design concept directly affects the layout and shape of space, making design more unique and more cinematic.
Patents: Design Action
Team Members: Creative Director: Vincent Li
Designer: Mancy Li
Image Credits: Design Action