Anonymousociety Disseny De Crítica Social by Yan Yan

Anonymousociety Disseny De Crítica Social by Yan Yan is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ferro in Disseny Social Competition Category.

FerroSocial· 2021

Anonymousociety Disseny De Crítica Social

by Yan Yan

Client: Yan Yan

A' Design Award de Ferro Winner in Social Category

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The Design

About Anonymousociety Disseny De Crítica Social

Anonymousociety és un projecte de disseny de crítica social. En aquest projecte. Yan Yan va crear una organització secreta inexistent anomenada Anonymousociety. Anonymousociety vol crear una casa segura on la gent pugui amagar-se dels focus, escapar de l'atenció i deixar-se anar. Durant la creació d'aquest projecte, Yan Yan utilitzava una perspectiva de fals documental per documentar l'existència de la Societat Anònima. Aquesta sèrie de treballs de disseny inclouen un lloc web fet per fans, una revista, un conjunt d'instruccions i fulletons, etc.

The Recognition

About the A' Design Award de Ferro

Anonymousociety Disseny De Crítica Social és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Anonymousociety Disseny De Crítica Social sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Anonymousociety Disseny De Crítica Social és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Anonymousociety is a social critique design project. In this project. Yan Yan created a non-existent secret organization named Anonymousociety. Anonymousociety wants to create a safe house where people can hide from the spotlights, escape from the attention, and let go of themselves. While creating this project, she was using a mockumentary-perspective to document the existence of Anonymousociety. This series of design works include a fan-made website, a magazine, a set of instructions and flyers etc.
Tags: Social Critique Design, Social Impact Design, Social Surveillance, Performance Identity
Production Technology: This project is a web-based and print-based project. The main content are staying online as a website and show as posters and book.
Design Challenge: The main challenge for the designer is to develop her creative thinking methodology. After about half of a year's learning and testing, she understood herself more and found a way of thinking and making.
Inspiration: This project started with some moments Yan Yan had been through. Who is the real me? Is it the one shown under people’s eyes, or the one hidden away from people’s gaze? Am I shaped by other people's gaze, or am I shaped by myself? People now live in a world that's overly exposed to social media, reality TV shows, and YouTube. Society forces people to unwillingly expose themselves, regardless of whether they are in public or in private.
Project Duration: This project took 6 months in San Francisco to finish, The world of Anonymousociety is still expanding.
Operation Flow: The audience can review this project by reading the magazine, looking at the posters or browsing the website.

Read the Press Release