L’Amour Red Packet Boxset Sobre Vermell by Alex King

L’Amour Red Packet Boxset Sobre Vermell by Alex King is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ferro in Disseny d'Articles de Regal Competition Category.

FerroArticles de Regal· 2021

L’Amour Red Packet Boxset Sobre Vermell

by Alex King

Client: A&J Design

A' Design Award de Ferro Winner in Articles de Regal Category

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Verified Award Winner

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Colors

The Design

About L’Amour Red Packet Boxset Sobre Vermell

Aquest estuig de sobres vermells conté 16 sobres per simbolitzar la fortuna i la plenitud en la vida. Els comerciants poden escollir entre 26 dissenys diferents i combinacions de la "A" a la "Z" segons les inicials i les necessitats personals. El regal personalitzat ofereix a les persones un sentiment d'exclusivitat i és perfecte per crear un toc personal per a un mateix i per a les persones que estimen. Dirigit a persones casades de classe mitjana que volen escollir sobres vermells personalitzats i regalar-los als nens amb els millors desitjos.

The Recognition

About the A' Design Award de Ferro

L’Amour Red Packet Boxset Sobre Vermell és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que L’Amour Red Packet Boxset Sobre Vermell sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. L’Amour Red Packet Boxset Sobre Vermell és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: L’amourRed Packet Boxset by Journal de Chic contains 16 red packets, 8 pieces in each side to signify fortune and completeness in life. Merchants can choose out of 26 different designs and combination(“A” to “Z”) according to their initials and personal needs. There are another 4 playful designs (“$”, “500”, “CNY” and “HK”) to pair with the selected packet. Personalized gift offers people a sense of uniqueness and is perfect to create a personal touch for oneself and the people they cherish. Everyone is unique.Target for middle class married people (to be married) who intend to choose personalised red packets to represent oneself as unique, extraordinary and like no other. This design fills the gap in the commercial market in which only traditional red packets with initials in Chinese can be found.
Dimensions & Packaging: Fine paper, 20cmx20cmx3cm
Tags: red packer, lai see, lucky, festive design
Production Technology: Embossed graphics “Y” connecting to each other represents new year and future years to come, signifies hope and best wishes will last for long in coming decades. A large format of red packet is chosen so that people will not require to fold the dollar note into half while preparing it.
Design Challenge: We spend a lot of time in developing new printing effects that is optimum with our selected paper medium. People may feel good if the red packet is printed with their respective surname in Chinese, however, this design collection is new and would offer an alternative by showing initial in English - that is even more accessible for all at affordable price.
Research: We want to create something new to the market which is original. We understand that the female middle class in Asia would like to spend money on high fashion and luxury accessories. L'amour is new to the market as we do participant observation with female who are over year 30, eager to spend money on individualized items to reflect their social status with unique personality.
Inspiration: L’amour by Journal de Chic is a contemporary design for Chinese festival. In Chinese and other East and Southeast Asian societies, a red packet is a monetary gift which is given during Chinese New Year (CNY) and weddings. People will give a red packet to children, family members and people who are unmarried as a token of good fortune for upcoming year.
Project Duration: 6 months, Hong Kong
Team Members: Alex King
Image Credits: Alex King