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Shin Tay Yuan Disseny d'interiors de fàbrica turística by Googoods

Shin Tay Yuan Disseny d'interiors de fàbrica turística by Googoods is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Disseny d'Espais Interiors i Exposicions Competition Category.


ArgentInterior· 2021

Shin Tay Yuan Disseny d'interiors de fàbrica turística

by Googoods

Client: Googoods

A' Design Award d'Argent Winner in Interior Category

Colors

The Design

About Shin Tay Yuan Disseny d'interiors de fàbrica turística

Shin Tay Yuan és un interior de fàbrica turística per a una empresa de calcomanies ceràmiques a Nova Taipei, Taiwan. El disseny utilitza materials de fàbrica. A l'entrada s'hi observa una planxa perforada. El concepte prové de la serigrafia, una eina important en el procés de calcomania, que també s'aplica als envans penjats i al sistema de senyalització. A les fàbriques de ceràmica, els utensilis s'apilen sobre taulers de fusta per facilitar-ne la manipulació, i aquesta escena es transforma en el mostrador. La història de l'empresa es mostra mitjançant imatges en lloc de textos llargs. L'espai explica la indústria de la calcomania ceràmica als visitants.

The Recognition

About the A' Design Award d'Argent

Shin Tay Yuan Disseny d'interiors de fàbrica turística és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Shin Tay Yuan Disseny d'interiors de fàbrica turística sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Shin Tay Yuan Disseny d'interiors de fàbrica turística és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Factory materials are used. The punched-plate is immediately seen when entering the entrance. In addition to modifying the original space decoration, the design concept also comes from the screen printing. It is one of the important tools in the applique process, and it is also used in hanging partitions and indicating systems. When making ceramic decals, the utensils are stacked on wooden boards for easy operation, which is a common scene in ceramic factories, and it is transformed into the counter. The white space with white T-shirt at the entrance is like the white porcelain before the decals. The founder said: “The decals are like the printing on a white T-shirt. googoods have also extended the products to interior design, such as the table use of tiles and tableware used on site.”
Dimensions & Packaging
The area of the project is 272 sqm.
Tags
interior, space, experiential space, design, googoods, exhibition, culture
Production Technology
Wood, Steel, Ceramic Tile, Punched-plate, Porcelain
Design Challenge
Distorted space, arrangement of significant database, arrangement of the service aspect, and the future branding integration as well as early matching of strategic execution.
Research
The Research objective was to learn and understand the brand's spirit and essence. And how could we let everyone understand the production has not come easily and value each product.
Inspiration
Yingge used to be a major ceramic town in Taiwan, but it has been through the problems of population and industry relocation. Shin Tay Yuan is a 50-year-old company in Yingge. Through the revitalization program with regional characteristics design of Taiwan Design Research Institute, googoods uses a modernized space and a simplified process of communication to let the public can easily understand the ceramic decal industry, and find the professionalism of the factory, and feel the value of the product. The most important thing is that people begin to value the quality of life because of these articles for daily use.
Project Duration
The project started in October 2020 and was completed in January 2021 in New Taipei City, Taiwan.
Operation Flow
For the company introduction, we extracts several important time points and milestones through images, jumping out of the stiff performance and mechanical narrative of literal contents. There are two processes: external and internal. The external process is to allow the guests to understand and achieve communication. By simplification, infographic, and interactive installment, we hope to reduce waste of manpower and increase efficiency. The internal process is to show technical expertise, and let everyone understand the production has not come easily and value each product.
Team Members
Art Director: Chihong Chuang
Planning: Joy chuang
Graphic: Weichi Pai
Graphic: Hsiangchi Yang
Interior: Shouyun Fu
Interior: Yuwen Huang
Project Manager: Yuhan Hsu
Project Manager: Iju Lin
Image Credits
googoods

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