Treasure Box Chocolate Envasos de Xocolata by Mutian Yu

Treasure Box Chocolate Envasos de Xocolata by Mutian Yu is a highly esteemed winner of the very prestigious 2022 A' Design Award de Ferro in Disseny d'Alimentació, Begudes i Arts Culinàries Competition Category.

FerroArt Culinari· 2022

Treasure Box Chocolate Envasos de Xocolata

by Mutian Yu

Client: Savannah College of Art and Design

A' Design Award de Ferro Winner in Art Culinari Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Treasure Box Chocolate Envasos de Xocolata

El Treasure Box Chocolate és una combinació de xocolates envasada en forma de cofre del tresor. L'envàs conté cinc xocolates diferents, juntament amb fruits secs, nabius secs, galetes, gelatines de fruita i caramels petits que espeteguen. Cada xocolata també té la forma d'un petit cofre del tresor, de manera que en obrir-ne una es descobreix un farciment diferent. La caixa mesura 331,5 per 71,5 per 58 mil·límetres i es produeix amb un procés d'alta gamma per a caixes de regal que inclou l'elaboració de plaques, la impressió sobre paper d'embolicar, el tractament de superfície i el muntatge. La intenció és celebrar els petits moments de joia.

The Recognition

About the A' Design Award de Ferro

Treasure Box Chocolate Envasos de Xocolata és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Treasure Box Chocolate Envasos de Xocolata sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Treasure Box Chocolate Envasos de Xocolata és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Treasure Box Chocolate is a chocolate combo in the shape of a treasure box. Opening it is like going on a chocolate adventure. It’s full of surprises! Not only are there five different chocolates to choose from, but there are also nuts, dried cranberries, cookies, jelly beans, and Pop Rocks. Each bite is a burst of flavor, and you never know what you’ll get next!
Dimensions & Packaging: 331.5mm*71.5mm*58mm
Tags: Snacks, Interaction, Fun
Production Technology: High-end gift box manufacturing process: Step 1. Plate making. Step 2. Paper selecting. 3. Printing on wrapping paper. Step 4. Surface treatment. Step 5. Beer. Step 6. Mounting.
Design Challenge: The biggest challenge to me is the process of determining the shape of my chocolate. I have been tried different styles of "treasure box", and I wanted to keep the simplest but iconic one.
Research: Do we snack only for satisfying our appetite? Many times, snacks bring out more than that. We feel better by snacking when we are stressed or lonely; we celebrate by snacking when we are happy. The fact is that we are not seeking more calories but supplements for our emotions. Currently, on the global snack market is estimated to reach 491 billion dollars, and companies rarely consider the bond between emotions and snacks.
Inspiration: By focusing on the tiny joyful moments, people can enjoy their lives more. Eating chocolate is one of those moments. Different flavors of chocolate always make people feel curious, and tasting them is like taking a small adventure.
Project Duration: The project started in September 2019 and finished in November 2019 in Savannah, the United States.
Operation Flow: Each chocolate is in the shape of a treasure box. People can find different candies by opening them, just like detecting different treasures.
Image Credits: Image #1: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #2: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #3: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #4: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #5: Creator Mutian Yu, Treasure box chocolate, 2021.