Or Arquitectura · 2022
37 Interactive Entertainment HQ Edifici d'Oficines de Gran Alçada
by Guowei Zhang
- A' Design Award d'Or 2022 in Arquitectura
- CLIENT: 37 Interactive Entertainment
- Estimated Number of Design Views: 38,618
- Verification code 53A34B145D · Verify this award
Colors
About 37 Interactive Entertainment HQ Edifici d'Oficines de Gran Alçada
La seu de 37 Interactive Entertainment és un edifici de gran alçada que acull la seu central d'una empresa a la Xina. S'utilitzen mòduls tant en la planta com en l'alçat, cosa que redueix el temps i el cost de construcció mantenint alhora la qualitat de l'obra. Els mòduls d'oficines, els mòduls de conferències i els mòduls d'esdeveniments es distribueixen dins d'un espai rectangular estàndard, i el seu nombre i posició es poden modificar a les plantes tipus. Un sistema modular de façana respon al clima de la regió de Lingnan. El patró d'ombreig és més dens al costat est que a l'oest, de manera que es conserva la llum natural mentre es redueixen la radiació solar i el consum energètic.
About the A' Design Award d'Or
37 Interactive Entertainment HQ Edifici d'Oficines de Gran Alçada és un guanyador del guardó A' Design Award d'Or, un reconeixement immensament prestigiós concedit a dissenys de primera categoria, meravellosos i extraordinaris. Els guanyadors d'Or són creacions summament innovadores, molt visionàries i gloriosament enlluernadores que reflecteixen el prodigi, la saviesa i la destresa dels seus dissenyadors. Es preveu que 37 Interactive Entertainment HQ Edifici d'Oficines de Gran Alçada sigui un invent molt elogiat, pioner en tendències i monumental, que aporta un valor sense precedents. Aquest disseny guanyador del guardó A' Design Award d'Or és un projecte espectacular i respectat que beneficia molt i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. 37 Interactive Entertainment HQ Edifici d'Oficines de Gran Alçada crea sentiments intensos de desig, evoca passió, fomenta la creativitat i ens fascina.
Press Kit
- Unique Properties
- 37 Interactive Entertainment Global HQ’ s comprehensive use of modules in plan and elevation design helps reduce construction time and cost while maintain the quality of works. It is a innovative move for high-rise building design and construction, and also the inevitable trend for the industry in the future.
- Dimensions & Packaging
- Size of unit or building:88974㎡
Project size:6427㎡ - Tags
- High-rise, Office, Headquarter, Mix-used
- Production Technology
- In order to adapt to climate of the Lingnan region in China, GWP has designed a modular façade system on the exterior of the building. Different combinations of modules form the most reasonable shading pattern that is denser on the east side than the west, which guarantees sufficient natural lighting while reduces solar radiation and controls energy usage efficiently. Density variation also creates graceful effects on the building facades, endowing aesthetic charm while enhancing the building’s energy performance.
- Design Challenge
- This project needs to balance the architectural form and the usage efficiency required by the HQ employees. There are a series of challenges to be addressed for the core MEP systems such as HVAC and elevator.
37 Interactive Entertainment Global HQ’s comprehensive use of modules in plan and elevation design helps reduce construction time and cost while maintain the quality of works. - Research
- Based off sincere respect to and in-depth interpretation of 37 Interactive Entertainment’s corporate culture, GWP team brings resonance between the core architectural concept of the project and the culture of 37 Interactive Entertainment by creating an exterior curtain wall system both recognizable and functional to bear the core value of the corporate.
It will be another successful example where the corporate and the designer refresh the public recognition of fun-loving hearts and creativity - Inspiration
- Rooted in and extended from the corporate’ s cultural connotation, the concept of home for fun loving hearts where joy is created integrates and balances the architectural form, spatial experiences, and factors including ventilation, lighting, We hope that the design can bring its users joyful spatial perception, spiritual inspiration, and sense of belonging to their workplace and life in general.
- Project Duration
- Desiged in July 2020 China
- Operation Flow
- To meet the need for spatial flexibility of the corporate and make it possible to switch between functions irregularly, GWP has designed Office modules, conference modules, event modules and more others are formulated within a standard rectangular box space. Public event modules can be connected by stairs through lower and upper levels per requirements. Numbers and locations of each type of modules can be adjusted for different scenarios on typical floors. Different room are further refined in the office module, in order to meet different needs for customized functions and free combinations.
- Patents
- patented. Patent No:ZL 2020 3 0523975. 9
Patent Holder: Guowei Zhang
Year:2020
Jurisdiction: China National Intellectual Property Administration - Image Credits
- GWP Architects
