Poly Conghua Centre de Vendes by 10 Degrees Design

Poly Conghua Centre de Vendes by 10 Degrees Design is a highly esteemed winner of the very prestigious 2022 A' Design Award d'Or in Disseny d'Espais Interiors i Exposicions Competition Category.

OrInterior· 2022

Poly Conghua Centre de Vendes

by 10 Degrees Design

Client: 10 Degrees Design

A' Design Award d'Or Winner in Interior Category

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The Design

About Poly Conghua Centre de Vendes

Poly Conghua és un centre de vendes situat en un districte suburbà de Guangzhou. L'interior ocupa 1013 metres quadrats. El disseny es basa en el litxi, una fruita local de Conghua, i en els elements triangulars del solar i dels seus edificis. Una gran instal·lació artística en forma de litxi marca l'entrada i condueix els visitants cap a l'interior de l'espai. Altres instal·lacions, estructures i mobiliari continuen la mateixa temàtica. Els materials inclouen metall galvanitzat, resina, cuir, marbre i fibres acríliques. L'objectiu és unir la cultura local amb el disseny d'interiors modern.

The Recognition

About the A' Design Award d'Or

Poly Conghua Centre de Vendes és un guanyador del guardó A' Design Award d'Or, un reconeixement immensament prestigiós concedit a dissenys de primera categoria, meravellosos i extraordinaris. Els guanyadors d'Or són creacions summament innovadores, molt visionàries i gloriosament enlluernadores que reflecteixen el prodigi, la saviesa i la destresa dels seus dissenyadors. Es preveu que Poly Conghua Centre de Vendes sigui un invent molt elogiat, pioner en tendències i monumental, que aporta un valor sense precedents. Aquest disseny guanyador del guardó A' Design Award d'Or és un projecte espectacular i respectat que beneficia molt i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Poly Conghua Centre de Vendes crea sentiments intensos de desig, evoca passió, fomenta la creativitat i ens fascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the memory of a litchi, what the project designer wants to do is not only a space with sales function, but also a humanistic ecological network with Conghua local characteristics. Combined with the characteristics of litchi fruit and architectural concepts, it is displayed in the overall space furnishings. When you are in it, you can see more humanistic thoughts and life emotions beyond the physical images in your walk, interaction and experience. "Litchi", a unique landmark art installation, its concept and memory are the genes that designers hope to inject into space design.
Dimensions & Packaging: 1013㎡
Tags: Sales Center, Business, exhibition, office
Production Technology: decoration: plated metalThe manta ray decoration: resin and automotive paintThe wall lamp: metal and LEDThe sofa: wooden and density boards, leather finishing, fabric finishing, sponge and metalThe stool: leather finishing, sponge and metalThe carpet: acrylic fibersThe round table: marble andMetal.
Design Challenge: Traditional humanities need to be combined with modern aesthetics to resonate. Against the background of appearance, the combination of interior decoration makes us feel the touch and breath like litchi pulp.
Research: The project is located in the suburb of Guangzhou, which has a long history. Although it is underdeveloped, it has a strong cultural atmosphere. Litchi is extracted as the entry point to modernize it, which is just combined with the local humanities and improve the sense of living level.
Inspiration: As a specialty of Conghua where the project is located, the litchi with sharp touch is related to the unique triangular elements of the project site and buildings, connecting the small fruit with the large buildings and spatial experiences of customers. When they enter into the space in the shape of a litchi, it seems that they are peeling off its shell to feel its touch and smell its fragrance: the evocative full touch and sweet smell.
Project Duration: Guangzhou, May 2019.
Operation Flow: The litchi model at the entrance takes us into this litchi town. The atmosphere with humanistic characteristics brings a sense of intimacy. Entering it, artistic installations, architectural structures and decoration all carry this humanistic thought and life emotion
Team Members: 10 Degrees Design
Image Credits: 10 Degrees Design